Feed Dynamix is composed of three tools: Feed Engine, Data connector and Manufacturer Engine. In direct connection with MMT Mercury is Feed Dynamix’s first tool of utmost importance. Indeed, Feed Dynamix’s Feed Engine gathers a list of marketing channels, updating it daily, enabling advertisers and agencies to make decisions based on real-time information and therefore allowing MMT Mercury access to an updated list of potential channels.
In addition, the Manufacturer Engine helps optimize the distribution of updated content, enforcing the policy of ‘not wasting a click’ to reach the real targeted audience.
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