Flashtalking is a software for the management, provision and analysis of digital advertising across desktop, mobile and connected TV alike, with one feature differentiating from other traditional Ad Servers: Flashtalking stays away from third party cookies, preferring to implement probabilistic device recognition in order to predict the user's preferences (Probabilistic Identity Methodologies create device relationships by using a knowledge base of linkage data and predictive algorithms as the foundation for an identity graph. Devices are also grouped together implicitly—via device fingerprinting, IP matching, screen resolution, operating system, location, Wi-Fi network, and behavioral and browsing data—using statistical modeling at a given confidence level. These groups can be linked to identities based on predictive algorithms). Flashtalking is reaching its peak in advertising with this innovation, offering an ethical solution and ensuring independent data measurement to avoid media-buying conflicts.
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