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Online DSP

Display & Video 360 is Google’s Demand-Side Platform (DSP), providing the technology that allows advertisers to bid and buy inventory directly from publishers or from ad exchanges outside of Google’s own network. Such a possibility allows advertisers to manage their planned, programmatic and guaranteed programmatic (method that lets ad buyers access a specific publisher at a much larger scale and more automated basis, in exchange of which the publisher is guaranteed a certain level of commitment) campaigns across a wide range of publishers for all media channels, going from digital to TV advertising, managed from one single platform.

More informations on their website:
https://marketingplatform.google.com/about/resources/display-and-video-360-product-overview/



 




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Gunnar Neumann

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Gunnar Neumann is a proficient growth hacker with over 10 years of expertise in media and advertising consulting, MarTech and AdTech. Thanks to his extensive experience, he knows the requirements and challenges of the market.
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