Nielsen Holdings plc (NYSE: NLSN), is a global measurement and data analytics company, delivering the most comprehensive and reliable view of consumers and markets alike. Nielsen specialises in market and consumer analysis, allowing advertisers access to the data collected throughout all user’s mobile devices. Nielsen also helps to manage programmed and ongoing marketing campaigns, gathering all the information needed to make a decision in one place. Those informations are later used by MMT in our MMT Scope modeling feature.
Curious? Check them out at: