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What is Marketing Mix Modeling? Understanding the Basics of MMM

Have you ever wondered how to maximize the effectiveness of your marketing spend? With Marketing mix modeling (MMM) , you can gain valuable insights to determine which specific channels and advertising campaigns are working best for your brand so that you could make smarter data-driven decisions when allocating marketing budgets . And there are even more benefits. Let’s dive in! Content: What is Marketing Mix Modeling (MMM)? Why should marketers use Marketing Mix Modeling? What are the limitations of Marketing Mix Modeling? How to build a Marketing Mix Model? What is Marketing Mix Modeling (MMM)? Marketing Mix Modeling (MMM) is [...]

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