Turn insights into action

With our marketing mix modeling you can train highly accurate models on your own, calculate the efficiency of various budget-scenarios, set strategic goals and optimize your media plans continuously. Everything within one application.
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Marketing Mix Modeling

Make it happen!

Go one step further with our marketing mix modeling. Not only do we help you process and connect data to identify relevant drivers, train highly accurate models and calculate the efficiency of various budget allocation scenarios, but we also use these valuable insights to enable you to optimize your media plans directly within our media operations platform.

Future-Proof platform

Insight, Action, Impact!

  • Understand the effect of media
  • Optimize your budget allocation
  • Get scenarios for the best media mix
  • Improve your media plans
Advanced technologies

Innovative & modern solutions

As an innovative technology provider, we access modern and open source projects on the market whenever they contribute, combine them with our solutions and extend them to achieve the best results for our clients. In the area of MMM this includes technologies like Robyn, Lightweight MMM, PyMC and more.

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Valuable insights

Get answers to your most pressing questions

01
What drives my target KPIs?
A: Our holistic MMM takes into account every relevant driver.
02
What is the optimal budget allocation?
A: Create scenarios to find the best media-mix.
03
What should I do to increase media efficiency?
A: Get recommendations for your next media plan.
Fair pricing

Decide how much involvement you need

Expert

€2890

/month
Client Involvement 75%
Infrastructure & Software
MMT
Onboarding & Support
MMT
Creation and provisioning of data sets for modeling
Client
Function test & Feature-Engineering
Client
Perform modeling & result interpretation
Client
Derivation of recommendations for action & preparation of proposals for decision-making
Client
Process management
Client
Decisions & Operationalization
Client
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Partner

€5390

/month
Client Involvement 50%
Infrastructure & Software
MMT
Onboarding & Support
MMT
Creation and provisioning of data sets for modeling
MMT
Function test & Feature-Engineering
MMT
Perform modeling & result interpretation
Client
Derivation of recommendations for action & preparation of proposals for decision-making
Client
Process management
Client
Decisions & Operationalization
Client
Learn more
Beginner

€7890

/month
Client Involvement 25%
Infrastructure & Software
MMT
Onboarding & Support
MMT
Creation and provisioning of data sets for modeling
MMT
Function test & Feature-Engineering
MMT
Perform modeling & result interpretation
MMT
Derivation of recommendations for action & preparation of proposals for decision-making
MMT
Process management
Client
Decisions & Operationalization
Client
Learn more
Future-proof MMM

Take advantage of our marketing mix modelling

Our years of client experience and over 1000 projects have shown that our models have an average accuracy level of over 80%, enabling clients to increase their media impact by at least 10%. 
10% +

increased media efficiency

1000 +
modeling projects
Self-service
train models yourself
Full-service
results in less than 4 weeks
Want to learn more?

Discover how our MMM could help you

Valuable insights

Learn more about data intelligence with the latest insights from our experts

Contact

Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
hello@mercurymediatechnology.com
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