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Holistic attribution - How to increase your media efficiency
Too much spending, too little advertising impact. The complexity of the channel mix is increasing and, at the same time, the boundaries between offline and online are blurring: Marketers are facing ever greater challenges as the factors influencing the effectiveness of advertising measures are not only becoming more diverse and complex but also increasingly intertwined. To use the available, often hard-bargained advertising budget with the highest possible efficiency, smart and proven methods are needed. With a holistic attribution model, those responsible for marketing benefit simultaneously from the valuable expertise available in the company and the constantly evolving capabilities of machine [...]
Insights into data-driven marketing
