MMT resources - to help you move forward in data-driven marketing

We have prepared some useful martech information, specific cases and points of view to help you better understand how we work and what we think about the media and marketing ecosystem in a world of data.

Use of machine learning for Media Mix Modelling

In this article, you will learn about the different attribution models and their advantages and disadvantages. A special focus is placed on machine learning, which enables media mix modeling (MMM) with a high model quality. In recent years, media consulting and planning has seen an increasing volume of requests not only to measure properly but also to predict and efficiently plan the impact of media campaigns using data-driven solutions. First is to define what are the constraints: how different media channels can be combined as sensibly as possible within a given budget or what goal can be achieved with the [...]

Read on

Insights into data-driven marketing

In our bi-monthly newsletter, you will receive the most informative articles written by our media, data science and technology experts, as well as news about our products.

MMT Newsletter

Download our Product Sheets and Use Cases

Read our use cases to find out how our solutions are specifically helping businesses achieve their ambitions, tackle their challenges and improve the efficiency of their daily activities.

All articles and press releases covering what we do at MMT

Find interesting material here to learn more about the MMT team and solutions; extra material is available upon request.

CEO & CTO Tobias Irmer

CCO Gunnar Neumann

MMT Logo Pack

© Copyright 2022 | Mercury Media Technology GmbH & Co. KG