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What is Data Quality? The importance of data for the success of an organization's advertising and marketing efforts is widely accepted. It is seen as a valuable resource and can become an advantage in a highly competitive market. Dirty data on the other hand may hinder the success of data-driven marketing initiatives. In a study by the Experian from 2019 the authors found that 95% of respondents see impacts in their organization from low data quality. But what exactly determines Data Quality (DQ)? Lee et al (2006) define data quality as a measure of the condition of data based on [...]