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What is Marketing Mix Modeling? Understanding the Basics of MMM

Have you ever wondered how to maximize the effectiveness of your marketing spend? With marketing mix modeling (MMM) , you can gain valuable insights to determine which specific channels and advertising campaigns are working best for your brand so that you could make smarter data-driven decisions when allocating marketing budgets . And there are even more benefits. Let’s dive in! Content What is Marketing Mix Modeling (MMM)? Why should marketers use Marketing Mix Modeling? What are the limitations of Marketing Mix Modeling? How to build a Marketing Mix Model? What is Marketing Mix Modeling (MMM)? Marketing Mix Modeling (MMM) is [...]

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