MMT resources - to help you move forward in data-driven marketing

We have prepared some useful martech information, specific cases and points of view to help you better understand how we work and what we think about the media and marketing ecosystem in a world of data.

What does a data scientist do?

Data science remains one of the most promising and in-demand career pathways for qualified people. Today's effective data professionals recognize that they must go beyond the traditional capabilities of large-scale data analysis, data mining, and programming. Companies recognized the need for data experts competent in organizing and analyzing enormous amounts of data in 2008, and the term "data scientist" was established. Effective data scientists are able to identify relevant questions, collect data from a multitude of different data sources, organize the information, translate results into solutions, and communicate their findings in a way that positively affects business decisions. These skills [...]

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