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MMT resources - to help you move forward in data-driven marketing

We have prepared some useful martech information, specific cases and points of view to help you better understand how we work and what we think about the media and marketing ecosystem in a world of data.

By Vivian Reifschneider

What is Marketing Mix Modeling? Understanding the Basics of MMM

Have you ever wondered how to maximize the effectiveness of your marketing spend? With Marketing mix modeling (MMM) , you can gain valuable insights to determine which specific channels and advertising campaigns are working best for your brand so that you could make smarter data-driven decisions when allocating marketing budgets . And there are even more benefits. Let’s dive in! Content: What is Marketing Mix Modeling (MMM)? Why should marketers use Marketing Mix Modeling? What are the limitations of Marketing Mix Modeling? How to build a Marketing Mix Model? What is Marketing Mix Modeling (MMM)? Marketing Mix Modeling (MMM) is [...]

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By Gunnar Neumann

In-house media buying: are platforms the future?

By Shekhar Khandelwal

How to use Bayesian Hierarchical Marketing Mix Modeling (BHMMM) to redefine marketing strategies at a regional level

Insights from the Marketing Tech Monitor: Composability, AI integration and unified data management.

MarTech solutions: build vs. buy

Cookie Life - Part 4: Data Clean Rooms

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