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Effectively allocate budgets in TV

With our TV Attribution, you get actionable metrics and insights to allocate your TV budgets and optimize your spots. 

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All in one platform

Insight, Action, Impact!

  • Understand the effect of media
  • Optimize your budget allocation
  • Get scenarios for the best media mix
  • Improve your media plans
Answers to problems

Pain points within briefing processes

01
Workflow is not clearly defined
MMT Mercury enables you to define your workflow and sets automated notifications and alerts in order to keep everything in time.
02
Outdated approval processes
Make your process more efficient and get audit safe reconciliation of all steps within MMT Mercury.
03
Lack of transparency
MMT Mercury is the single source of truth. Get the complete picture of your media planning process and keep track on who has done what and when.
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Read about media operation insight in the MMT blog

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