Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
ROMI Insights: Measuring Your Campaign's Marketing ROI Effectively
Marketers have to prove that their campaigns are successful, i.e., that the costs invested are in a satisfactory relationship to the result. The optimal KPI (Key Performance Indicator) for this ...
Read on 
How Bayesian Hierarchical Marketing Mix Modeling helps optimize regional media planning
Classic Marketing Mix Modeling (MMM) is an established tool for deriving recommendations for action in media planning. In our previous articles, we have already shown how the results of an ...
Read on 
Client win: Mercury Media Technology supports ANKOMM in its transformation towards data-driven media management.
The full-service media agency ANKOMM, which celebrated its 10th anniversary this year, is incorporating the Media Operations Platform of the Hamburg-based SaaS provider Mercury Media Technology (MMT) into its tech stack ...
Read on 
How to use Bayesian Hierarchical Marketing Mix Modeling (BHMMM) to redefine marketing strategies at a regional level
Welcome back to the world of Marketing Mix Modelling (MMM) with a Bayesian twist. In our last article, we introduced the concept of Bayesian MMM and how it revolutionizes the ...
Read on 
Bayesian Marketing Mix Modeling: Navigating the Marketing Maze with Bayesian Intelligence
In the realm of business, effective marketing strategies are paramount for success. One crucial aspect is understanding which marketing mix element contributes most to the desired outcomes. A powerful tool ...
Read on 
The Truth about Marketing Mix Modeling: Q&A
Marketing Mix Modeling (MMM) is a powerful tool for marketers and decision-makers based on advanced machine learning and predictive algorithms. Its results help find answers to many marketing questions - ...
Read on