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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
5 campaign management challenges - how can a media operations platform help?

5 campaign management challenges - how can a media operations platform help?

With media operations platforms, advertising companies and agencies can significantly simplify their campaign management and thus save costs and time. To find the right tool, companies should analyze their needs, ...
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The benefits of standardized reporting

The benefits of standardized reporting

Marketers often have a veritable flood of data at their disposal, which offers the opportunity to implement data-driven marketing. However, in order to provide added value, data must be collected, ...
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MarTech solutions: build vs. buy

MarTech solutions: build vs. buy

In the search for the right MarTech solution, companies are faced with the decision to buy a ready-made, market-adapted software product or to develop a tool themselves. Both options have ...
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How agile marketing can succeed - 4 hands-on tips

How agile marketing can succeed - 4 hands-on tips

To keep up with the complexity and speed of today's marketing, to be successful and even more satisfied with their own work, marketers need to adopt new ways of working. ...
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The Carbon Footprint of Media - Part 2

The Carbon Footprint of Media - Part 2

To continue the deep dive into the topic of the carbon footprint of advertising, we have investigated the status quo on Audio and Outdoor (OOH) advertising. Both OOH and Audio ...
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In-house media buying: are platforms the future?

In-house media buying: are platforms the future?

When it comes to media buying, the question for many advertisers is: in-house or agency? If only it were that simple. This logic is too short-sighted. After all, there are ...
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