Mercury Media Technology GmbH & Co. KG
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20097 Hamburg / Germany
Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
Feature Selection for Marketing Mix Modelling using Boruta Algorithm
Any new Marketing Mix Modelling (MMM) project starts with thorough preparation steps: before we even collect and process the input data, we need to decide which data is relevant and ...
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MarTech Trends 2025: The Future of Digital Marketing
The marketing world is evolving rapidly, and technology is a central driver. In 2025, three major trends are in focus: Artificial Intelligence (AI) as a game changer, the balance between ...
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MarTech Summit 2025: Key Takeaways & Industry Trends
The MarTech Summit once again proved to be a must-attend event for marketing and technology professionals. With a strong focus on in-house processes, artificial intelligence, and data quality, the discussions ...
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What can Google's new Marketing Mix Modeling Meridian do?
Google has released "Meridian," an open-source solution for Marketing Mix Modeling (MMM). Google is taking the same step as Meta did in early 2021 with Robyn, only about four years ...
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Marketing Measurement for Enhanced Success and Value Creation
What is Marketing Measurement? Marketing measurement encompasses the methods, tools, and processes used to evaluate the effectiveness of marketing activities. It's about quantifying the impact of your marketing efforts. Often, ...
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Jochen Schweizer mydays builds on Mercury Media Technology as Marketing Measurement Partner
Hamburg, January 14, 2025 – Jochen Schweizer mydays, a leading provider of experience gifts, has been working with Mercury Media Technology (MMT) since early 2024 to enhance the efficiency of ...
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