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Classic Marketing Mix Modeling (MMM) is an established tool for deriving recommendations for action in media planning. In our previous articles, we have already shown how the results of an ...
The full-service media agency ANKOMM, which celebrated its 10th anniversary this year, is incorporating the Media Operations Platform of the Hamburg-based SaaS provider Mercury Media Technology (MMT) into its tech stack ...
Welcome back to the world of Marketing Mix Modelling (MMM) with a Bayesian twist. In our last article, we introduced the concept of Bayesian MMM and how it revolutionizes the ...
In the realm of business, effective marketing strategies are paramount for success. One crucial aspect is understanding which marketing mix element contributes most to the desired outcomes. A powerful tool ...
Marketing Mix Modeling (MMM) is a powerful tool for marketers and decision-makers based on advanced machine learning and predictive algorithms. Its results help find answers to many marketing questions - ...
In today's rapidly evolving and highly-competitive business environments, marketers are under more pressure than ever to optimize their marketing performance and drive business growth. That's where Self-Service Marketing Mix Modeling ...