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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
Media explained - Part 1: Mobile

Media explained - Part 1: Mobile

In our new series, "media explained," we will take a close look at the most important media channels, drawing on our expertise and insights from our partners. For each media, ...
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The ABC of Campaign Metrics - Part 4: Engagement

The ABC of Campaign Metrics - Part 4: Engagement

The whole idea of social media is based on interaction: the success of any information posted there is measured by the number and polarity of reactions it gets from the ...
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Cookie Life - Part 4: Data Clean Rooms

Cookie Life - Part 4: Data Clean Rooms

As part of our series discussing the evolution of digital advertising triggered by the concerns about privacy on the web, we have published articles on how to target consumers without ...
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Cookie Life - Part 3: First-party data collection strategy

Cookie Life - Part 3: First-party data collection strategy

Although most businesses sighed with relief after Google announced its intentions to stop supporting third-party cookies two years later than originally planned, the need to rethink advertising strategies is still ...
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Advertising Innovation - Part 1: Smart Speaker

Advertising Innovation - Part 1: Smart Speaker

Dieser Artikel wurde aus dem Deutschen übersetzt. Sie finden die Originalversion hier. Radio was said to be dead. But now podcasts, digital audio, and smart speakers are creating an audio boom ...
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How to build a Change Management Strategy towards data-driven Marketing

How to build a Change Management Strategy towards data-driven Marketing

Marketing is traditionally the department led by experience and gut feeling, relying on user metrics and agency recommendations on the market shifts to come ahead and the competition to look ...
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