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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.

Marketing Mix Modeling Software - Build vs. Buy

Marketing Mix Modeling Software - Build vs. Buy

Marketing Mix Modeling (MMM) has become a widely adopted practice among consumer goods companies over the past two decades, with many Fortune 500 companies making it an essential component of ...
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Marketing Mix Modeling vs. Media Mix Modeling: Differences, Similarities, and Use Cases

Marketing Mix Modeling vs. Media Mix Modeling: Differences, Similarities, and Use Cases

The terms “Marketing Mix Modeling” and “Media Mix Modeling”, both called MMM or 3M, are often used interchangeably. However, they refer to two different concepts with different objectives and use ...
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What is Marketing Mix Modeling? Understanding the Basics of MMM

What is Marketing Mix Modeling? Understanding the Basics of MMM

Have you ever wondered how to maximize the effectiveness of your marketing spend? With marketing mix modeling (MMM), you can gain valuable insights to determine which specific channels and advertising ...
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Use of machine learning for Media Mix Modelling

Use of machine learning for Media Mix Modelling

In this article, you will learn about the different attribution models and their advantages and disadvantages. A special focus is placed on machine learning, which enables media mix modeling (MMM) ...
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