Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Feature Selection for Marketing Mix Modelling using Boruta Algorithm
Any new Marketing Mix Modelling (MMM) project starts with thorough preparation steps: before we even collect and process the input data, we need to decide which data is relevant and ...
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What is Marketing Mix Modeling? Understanding the Basics of MMM
Have you ever wondered how to maximize the effectiveness of your marketing spend? With Marketing mix modeling (MMM), you can gain valuable insights to determine which specific channels and advertising ...
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How Bayesian Hierarchical Marketing Mix Modeling helps optimize regional media planning
Classic Marketing Mix Modeling (MMM) is an established tool for deriving recommendations for action in media planning. In our previous articles, we have already shown how the results of an ...
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How to use Bayesian Hierarchical Marketing Mix Modeling (BHMMM) to redefine marketing strategies at a regional level
Welcome back to the world of Marketing Mix Modelling (MMM) with a Bayesian twist. In our last article, we introduced the concept of Bayesian MMM and how it revolutionizes the ...
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Bayesian Marketing Mix Modeling: Navigating the Marketing Maze with Bayesian Intelligence
In the realm of business, effective marketing strategies are paramount for success. One crucial aspect is understanding which marketing mix element contributes most to the desired outcomes. A powerful tool ...
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Marketing Mix Modeling Software - Build vs. Buy
Marketing Mix Modeling (MMM) has become a widely adopted practice among consumer goods companies over the past two decades, with many Fortune 500 companies making it an essential component of ...
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