Welcome to MMT's blog

Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.

MarTech solutions: build vs. buy

MarTech solutions: build vs. buy

In the search for the right MarTech solution, companies are faced with the decision to buy a ready-made, market-adapted software product or to develop a tool themselves. Both options have ...
Read on
Cookie Life - Part 4: Data Clean Rooms

Cookie Life - Part 4: Data Clean Rooms

As part of our series discussing the evolution of digital advertising triggered by the concerns about privacy on the web, we have published articles on how to target consumers without ...
Read on
Women in Tech at MMT

Women in Tech at MMT

Despite decades of progress towards workplace equality, just 17% of the people working as ICT (Information and Communications Technologies) specialists across Europe in 2018 are female and only 5% of ...
Read on
How to manage your data for advertising?

How to manage your data for advertising?

Data is often compared to gold or oil but is arguably way similar to water on our planet. In that, it's abundant but almost never the way you would want ...
Read on
Data infrastructure for advertising - where to start?

Data infrastructure for advertising - where to start?

Transitioning to data-driven marketing, which has become a must-do for business performance in the last 5 years, is not uniquely a mindset to adopt. Using efficient data for decision making ...
Read on
Why focus on code quality in media and marketing software development?

Why focus on code quality in media and marketing software development?

Media is a great microcosm for understanding the big data universe. Social media and the rest of the digital world provide an awesome amount of information and that information evolves ...
Read on

MMT
Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
hello@mercurymediatechnology.com
Get in touch - we speak 12 languages

© Copyright 2023 | Mercury Media Technology GmbH & Co. KG