Welcome to MMT's blog

Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.

Cookie Life - Part 4: Data Clean Rooms

Cookie Life - Part 4: Data Clean Rooms

As part of our series discussing the evolution of digital advertising triggered by the concerns about privacy on the web, we have published articles on how to target consumers without ...
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Women in Tech at MMT

Women in Tech at MMT

Despite decades of progress towards workplace equality, just 17% of the people working as ICT (Information and Communications Technologies) specialists across Europe in 2018 are female and only 5% of ...
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How to manage your data for advertising?

How to manage your data for advertising?

Data is often compared to gold or oil but is arguably way similar to water on our planet. In that, it's abundant but almost never the way you would want ...
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Data infrastructure for advertising - where to start?

Data infrastructure for advertising - where to start?

Transitioning to data-driven marketing, which has become a must-do for business performance in the last 5 years, is not uniquely a mindset to adopt. Using efficient data for decision making ...
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Why focus on code quality in media and marketing software development?

Why focus on code quality in media and marketing software development?

Media is a great microcosm for understanding the big data universe. Social media and the rest of the digital world provide an awesome amount of information and that information evolves ...
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Digital transformation demands automation

Digital transformation demands automation

Many media agency workflows are still analog, something that’s a no-go in a digitized world where you can run digital processes like collecting data on campaign effectiveness in real time. ...
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