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In the Mercury Media Technology blog, marketers will find helpful articles from our specialists on the topic of marketing technologies and their application to optimise marketing strategies.

Data infrastructure for advertising - where to start?

Data infrastructure for advertising - where to start?

Transitioning to data-driven marketing, which has become a must-do for business performance in the last 5 years, is not uniquely a mindset to adopt. Using efficient data for decision making ...
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Why focus on code quality in media and marketing software development?

Why focus on code quality in media and marketing software development?

Media is a great microcosm for understanding the big data universe. Social media and the rest of the digital world provide an awesome amount of information and that information evolves ...
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Digital transformation demands automation

Digital transformation demands automation

Many media agency workflows are still analog, something that’s a no-go in a digitized world where you can run digital processes like collecting data on campaign effectiveness in real time. ...
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Does your support meet your high standards?

Does your support meet your high standards?

While many different factors play a role in a SaaS company’s success, customer support is one of the most important. The customer support team is responsible for ensuring that paying ...
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