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In the Mercury Media Technology blog, marketers will find helpful articles from our specialists on attribution and how it can be used to accurately measure marketing effectiveness.

How to increase your media efficiency with a holistic attribution model?

How to increase your media efficiency with a holistic attribution model?
Too much spending, too little advertising impact. The complexity of the channel mix is increasing and, at the same time, the boundaries between offline and online are blurring: Marketers are ...
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