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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.

How to increase your media efficiency with a holistic attribution model?

How to increase your media efficiency with a holistic attribution model?
Too much spending, too little advertising impact. The complexity of the channel mix is increasing and, at the same time, the boundaries between offline and online are blurring: Marketers are ...
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