Media inhousing – flexibility meets control

Bringing media performance in-house requires careful consideration of support, whether from specialized tech providers or traditional agencies. Agencies often offer services, but their processes and tools can be less transparent.

With MMT: We offer a specialized platform explicitly developed for media in-housing. Unlike agencies or generic tools that require extensive customization or use black-box approaches, MMT provides integrated technology that gives you full control and transparency in-house. MMT is your technology partner, structuring and streamlining your transition to in-housing with clear workflows, training, and continuous optimization.

A successful in-housing strategy largely depends on how well new technologies can work with your existing IT infrastructure and marketing stacks without disrupting current operations.

With MMT: Flexibility is a core strength. Our platform is designed for seamless integration into your existing infrastructure. We understand every company has unique marketing stacks and data sources. Our team works closely with you to ensure smooth implementation via APIs or other interfaces. The goal is to establish MMT as the central control unit for your media activities without affecting your proven systems.

The shift to an in-housing model is a process where your team needs continuous support to build new skills and fully leverage the new tools and processes.

With MMT: You're not alone. We offer comprehensive support from the start. Our experienced Customer Success Team guides you through the entire implementation process. This includes detailed training and workshops so your team can work confidently with the platform. Even after implementation, our support team is available for questions and optimization suggestions to ensure the long-term success of your in-housing model.

Building your own in-house media team requires not just hiring talent, but also their continuous development and empowerment to autonomously manage and optimize complex media activities.

With MMT: MMT is a catalyst for building and strengthening your internal media team. The platform is intuitive and complemented by comprehensive training and best-practice workshops. We foster knowledge transfer and provide clear workflows, so your team becomes experts in data-driven media decisions. This secures the long-term independence and efficiency of your in-housing model.

In an in-housing model, maintaining full control and oversight of your own marketing data, along with deep insights into campaign performance, is crucial.

With MMT: Data sovereignty and complete transparency are core tenets. Our platform ensures all your media data remains your property, giving you full access and insight at all times into campaign performance, budget allocations, and key metrics. Unlike external service providers, where data often becomes opaque, MMT offers a centralized and clear control interface. This provides precise control over expenditures and well-founded analysis for continuous optimization of your marketing strategy, all based on your own comprehensive data.