Media inhousing – flexibility meets control

Optimal control and flexibility for your individual media planning
Media inhousing

What is media inhousing?

Inhousing means transferring tasks and processes that are carried out by agencies to your own company. The aim is to build up internal expertise in order to plan, manage and optimize media activities independently. This gives companies more control, transparency and independence, allows them to manage their data directly and react more quickly to market changes.

Inhousing is flexible: it ranges from complete internal solutions to hybrid models in which certain tasks remain external and can be individually adapted.

With Mercury Media Technology (MMT), you get the optimal solution for your individual inhousing requirements. Whether you handle your media activities completely in-house or rely on hybrid models - our platform offers you the right basis for efficient and transparent workflows.

Our solution

How can we make inhousing easier?

MMT makes inhousing easy with clear workflows, intuitive tools and flexible models. Our platform simplifies the management of campaigns and offers maximum support, regardless of the scale of your inhousing.

MMT makes inhousing easier step by step.

On our platform, we guide you through the entire process – from planning to implementation. Inhousing can be that simple:

Analysis and goal setting

Start with an inventory of your current processes and define your inhousing goals. With our experienced Customer Relations Team, you can quickly identify and define potentials and challenges.

Strategic planning

Together, we will develop a plan based on your individual needs. Whether full inhousing or hybrid models – our platform adapts flexibly.

Tool implementation

Integrate our intuitive technology into your existing infrastructure. Thanks to clear workflows and a user-friendly interface, it's easy to get started.

Training your team

We provide training and workshops so your team can work confidently with Mercury right from the start.

Continuous optimization

With our platform, you can keep an eye on all campaigns. Automation and data-based insights help you to make processes more efficient.
Your benefit: Regardless of whether you are taking your first steps in inhousing or want to further develop existing processes - Mercury Media Technology supports you at every level.
Learn more

How does the process work?

Business Case Development
1. Develop the business case:
Identification of potential and requirements.
2. Build the team:
Recruiting and training internal resources.
Team building
Implement technology
3. Implement technology:
Introducing a seamlessly integrated platform.
4. Optimize workflows:
Establish clear processes and collaboration.
Optimize workflows
Launch campaign
5. Launch first campaign:
Smooth implementation with real-time control.
Advantages

What are the advantages of inhousing?

More and more companies are turning to media inhousing to take their media strategies into their own hands. The reasons for this are obvious:
  1. More control and transparency: companies retain a full overview of media strategies, budgets and campaigns.
  2. Independence: Less dependence on external agencies enables more flexible action.
  3. More efficient data management: Direct access to and use of own data for more precise decisions.
  4. Faster response times: Companies can react to market changes or new trends at short notice.
  5. Cost savings: External agency costs can be saved in the long term if internal structures are set up efficiently.
  6. Customization: Strategies and processes can be tailored precisely to your own needs and goals.
  7. Knowledge transfer and competence building: The internal teams develop know-how and strengthen the company in the long term.
Strategic approach

How complex is inhousing?

Setting up your own media setup requires a strategic approach and the use of valuable resources - an investment that pays off in the long term. It is particularly challenging when external partners or agencies have previously managed the processes and these skills now need to be built up internally.
Successful implementation requires a clear strategy: from planning and knowledge building to the introduction of high-performance technology that is seamlessly integrated and meets all requirements. Without experienced partners, this process can be complex and challenging.
Mercury Media Technology makes this transition easier: our platform creates the foundation for a structured and successful in-house process. Building your own media setup requires strategic planning and investment. The transition from external partners to internal competence building is particularly challenging. Successful inhousing requires:

  • A clear strategy.
  • Building knowledge in a team.
  • Powerful and integrated technology.

Key features of our marketing management platform

Learn more

Your path to successful inhousing

With Mercury Media Technology, you can design your media strategy according to your ideas - efficiently, independently and flexibly. Book an appointment with us now.
By submitting this request I accept the privacy policy

Contact

Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
hello@mercurymediatechnology.com
Get in touch - we speak 12 languages
X
MMT

© Copyright 2025 | Mercury Media Technology GmbH & Co. KG