Future-Proof Marketing Management Platform:The open infrastructure for modern media operations.

Mercury is the media operations platform for agencies, advertisers, and publishers. API-first and agent-ready. The ground that AI, automation, and measurement actually need to run on.

The System of Record for your media.

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Clients we have been partnering with:

With Mercury, you can take your marketing potential to the next level – across all channels

The spectrum ranges from marketing mix modeling and market research to attribution. Mercury also handles strategic planning, including briefing and detailed tactical media planning. Our future-proof platform also includes inventory management, data connectors and reporting capabilities.

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The media industry doesn't have a technology problem. It has a foundation problem.

A decade of accumulation Think about how media operations has evolved over the last twenty years. Every new wave of ...

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The Code Trap: Why Vibe Coding Can Become the Most Expensive Decision in Your MarTech Stack

"We'll build that in-house" – a sentence with consequences With the rise of increasingly powerful AI agents and vibe coding ...

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In the Age of AI Agents, Systems of Record Gain Strategic Importance

Why AI Puts Interchangeable SaaS Under Pressure and Marketing Needs a True Single Source of Truth The discussion around AI ...

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Media Operations Platform

Discover how you can streamline your workflows and gain full control over your master data. Learn how to manage your media planning and buying activities with our cloud-based Media Operations Platform for agencies and advertisers.

Marketing Mix Modeling Platform

Find out how you can maximize your advertising impact and use budgets more efficiently. With our holistic marketing mix modeling for agencies and advertisers, you can allocate budget to and predict the impact of your media activities.

Media Inventory Platform

Learn how to gain transparency over your inventory. Track usage and yield management, calculate margins and manage availability with our media inventory solution for retail media and publishers.

Future-Proof solution for efficient and transparent media management

Our platform provides all the tools needed for data-driven marketing management. Real-time expense tracking, inventory management, and a clear approval process ensure full control, while log files and notifications guarantee transparency throughout.