Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
5 campaign management challenges - how can a media operations platform help?
With a media operations platform, advertising companies and agencies can significantly simplify their campaign management and thus save costs and time. To find the right tool, companies should analyze their needs, ...
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How agile marketing can succeed - 4 hands-on tips
To keep up with the complexity and speed of today's marketing, to be successful and even more satisfied with their own work, marketers need to adopt new ways of working. ...
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In-house media buying: are platforms the future?
When it comes to media buying, the question for many advertisers is: in-house or agency? If only it were that simple. This logic is too short-sighted. After all, there are ...
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The carbon footprint of media - Part 1
BBC reports 1.6 billion tons of greenhouse gas emitted globally in the process of running and serving our digital infrastructure. If we divide it among all internet users worldwide, it ...
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Media explained - Part 2: Social Media
In the last article of our series “Media explained”, we discussed mobile advertising and its characteristics as well as the pros and cons of using this channel. In this article, ...
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The ABC of Campaign Metrics - Part 5: TV
In spite of the impressive rise of digital ads from zero to hero over the last two decades, TV is still the most important medium in Germany. According to Nielsen, ...
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