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Mercury Media Technology's blog is where marketers can find helpful articles from our specialists on the topic of Media and the latest trends and developments in the media landscape.

5 campaign management challenges - how can a media operations platform help?

5 campaign management challenges - how can a media operations platform help?

With a media operations platform, advertising companies and agencies can significantly simplify their campaign management and thus save costs and time. To find the right tool, companies should analyze their needs, ...
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How agile marketing can succeed - 4 hands-on tips

How agile marketing can succeed - 4 hands-on tips

To keep up with the complexity and speed of today's marketing, to be successful and even more satisfied with their own work, marketers need to adopt new ways of working. ...
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In-house media buying: are platforms the future?

In-house media buying: are platforms the future?

When it comes to media buying, the question for many advertisers is: in-house or agency? If only it were that simple. This logic is too short-sighted. After all, there are ...
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The carbon footprint of media - Part 1

The carbon footprint of media - Part 1

BBC reports 1.6 billion tons of greenhouse gas emitted globally in the process of running and serving our digital infrastructure. If we divide it among all internet users worldwide, it ...
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Media explained - Part 2: Social Media

Media explained - Part 2: Social Media

In the last article of our series “Media explained”, we discussed mobile advertising and its characteristics as well as the pros and cons of using this channel. In this article, ...
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Advertising beyond walled gardens - Part 7: Conclusion

Advertising beyond walled gardens - Part 7: Conclusion

Google is changing the rules of the game again by introducing a new proposal for advertisers in an attempt to replace the third-party cookies as it wishes to. The alternatives ...
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