Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
In-house media buying: are platforms the future?
When it comes to media buying, the question for many advertisers is: in-house or agency? If only it were that simple. This logic is too short-sighted. After all, there are ...
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5 campaign management challenges - how can a media operations platform help?
With a media operations platform, advertising companies and agencies can significantly simplify their campaign management and thus save costs and time. To find the right tool, companies should analyze their needs, ...
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How agile marketing can succeed - 4 hands-on tips
To keep up with the complexity and speed of today's marketing, to be successful and even more satisfied with their own work, marketers need to adopt new ways of working. ...
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The carbon footprint of media - Part 1
BBC reports 1.6 billion tons of greenhouse gas emitted globally in the process of running and serving our digital infrastructure. If we divide it among all internet users worldwide, it ...
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Media explained - Part 2: Social Media
In the last article of our series “Media explained”, we discussed mobile advertising and its characteristics as well as the pros and cons of using this channel. In this article, ...
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Advertising beyond walled gardens - Part 7: Conclusion
Google is changing the rules of the game again by introducing a new proposal for advertisers in an attempt to replace the third-party cookies as it wishes to. The alternatives ...
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