Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Advertising beyond walled gardens - Part 5: Print with Adwanted
As our series continues to promote media diversification beyond Walled Gardens, Adwanted has accepted the challenge to talk about print today. Every cycle announces the great death of traditional ...
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Advertising beyond walled gardens - Part 4: Audio with RMS
In our MMT guest interview with Elmar Stein we take a look at audio and especially at the exciting developments in digital audio. For the third post in our series, ...
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Advertising beyond walled gardens - Part 3: Connected TV with FreeWheel
As we continue our series to discuss media diversification beyond walled gardens (WG), FreeWheel has accepted the challenge to talk about their connected TV (CTV) solutions.We would like to thank ...
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Advertising beyond walled gardens - Part 2: OOH with Adsquare
For the second post in our series, we are exploring how advertisers can diversify their media buying outside of walled gardens. Today, we will look at Out of Home solutions ...
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Advertising beyond walled gardens - Part 1: Programmatic advertising with The Trade Desk
In our guest interview with Monika Kusch, we talk about how programmatic advertising can lead to more flexibility, transparency and objectivity in media buying. This interview was translated from German. ...
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Why scaling beyond walled gardens?
Walled gardens offer an amazing platform to get brand presence quickly to the market, targeting core audiences for what seems a fraction of the budget. They have become into an ...
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