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The Code Trap: Why Vibe Coding Can Become the Most Expensive Decision in Your MarTech Stack
"We'll build that in-house" – a sentence with consequences With the rise of increasingly powerful AI agents and vibe coding tools, we hear this sentence more often than ever: "We ...
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In the Age of AI Agents, Systems of Record Gain Strategic Importance
Why AI Puts Interchangeable SaaS Under Pressure and Marketing Needs a True Single Source of Truth The discussion around AI Agents and Large Language Models is often oversimplified. Many hear ...
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Insights from the Marketing Tech Monitor: Composability, AI integration and unified data management.
Composability: flexibility and efficiency in software development Composability, i.e. the structure of software in individually usable components, is becoming increasingly important in order to be able to implement individual processes ...
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MarTech solutions: build vs. buy
In the search for the right MarTech solution, companies are faced with the decision to buy a ready-made, market-adapted software product or to develop a tool themselves. Both options have ...
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Cookie Life - Part 4: Data Clean Rooms
As part of our series discussing the evolution of digital advertising triggered by the concerns about privacy on the web, we have published articles on how to target consumers without ...
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How to manage your data for advertising?
Data is often compared to gold or oil but is arguably way similar to water on our planet. In that, it's abundant but almost never the way you would want ...
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