Mercury Media Technology GmbH & Co. KG
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20097 Hamburg / Germany
Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
5 campaign management challenges - how can a media operations platform help?
The complexity of digital advertising has reached new heights in 2025. As marketing teams juggle an ever-growing number of channels, platforms, and data sources, one thing becomes increasingly clear: efficient ...
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AI-powered marketing measurement and Marketing Mix Modelling platforms: a panacea or a black box?
The marketing world is abuzz with the possibilities of artificial intelligence. Especially in the areas of marketing measurement and Marketing Mix Modelling (MMM), new AI-powered platforms promise a revolution: faster ...
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Feature Selection for Marketing Mix Modelling using Boruta Algorithm
Any new Marketing Mix Modelling (MMM) project starts with thorough preparation steps: before we even collect and process the input data, we need to decide which data is relevant and ...
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MarTech Trends 2025: The Future of Digital Marketing
The marketing world is evolving rapidly, and technology is a central driver. In 2025, three major trends are in focus: Artificial Intelligence (AI) as a game changer, the balance between ...
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MarTech Summit 2025: Key Takeaways & Industry Trends
The MarTech Summit once again proved to be a must-attend event for marketing and technology professionals. With a strong focus on in-house processes, artificial intelligence, and data quality, the discussions ...
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What can Google's new Marketing Mix Modeling Meridian do?
Google has released "Meridian," an open-source solution for Marketing Mix Modeling (MMM). Google is taking the same step as Meta did in early 2021 with Robyn, only about four years ...
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