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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
The Carbon Footprint of Media - Part 2

The Carbon Footprint of Media - Part 2

To continue the deep dive into the topic of the carbon footprint of advertising, we have investigated the status quo on Audio and Outdoor (OOH) advertising. Both OOH and Audio ...
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In-house media buying: are platforms the future?

In-house media buying: are platforms the future?

When it comes to media buying, the question for many advertisers is: in-house or agency? If only it were that simple. This logic is too short-sighted. After all, there are ...
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Use of machine learning for Media Mix Modelling

Use of machine learning for Media Mix Modelling

In this article, you will learn about the different attribution models and their advantages and disadvantages. A special focus is placed on machine learning, which enables media mix modelling (MMM) ...
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The carbon footprint of media - Part 1

The carbon footprint of media - Part 1

BBC reports 1.6 billion tons of greenhouse gas emitted globally in the process of running and serving our digital infrastructure. If we divide it among all internet users worldwide, it ...
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5 Steps to Data Maturity in Marketing

5 Steps to Data Maturity in Marketing

Data is not just a buzzword - it’s the new worldwide currency. Being data-driven is no longer a luxury but rather a precondition to succeed in the market. But here’s ...
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The five mistakes NOT to make when choosing a SaaS solution

The five mistakes NOT to make when choosing a SaaS solution

The rise of marketing tools has changed the landscape for both vendors and end-users in fundamental ways. Many companies are reported to use a large number of different tools for ...
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