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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
5 Steps to Data Maturity in Marketing

5 Steps to Data Maturity in Marketing

Data is not just a buzzword - it’s the new worldwide currency. Being data-driven is no longer a luxury but rather a precondition to succeed in the market. But here’s ...
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The five mistakes NOT to make when choosing a SaaS solution

The five mistakes NOT to make when choosing a SaaS solution

The rise of marketing tools has changed the landscape for both vendors and end-users in fundamental ways. Many companies are reported to use a large number of different tools for ...
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Cookie Life - Part 5: Universal Identifiers

Cookie Life - Part 5: Universal Identifiers

As presented before, the technology behind cookies has made digital advertising extremely efficient. By offering precise information on consumer preferences and behaviours, advertisers could select the personas and demographics which ...
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Media explained - Part 2: Social Media

Media explained - Part 2: Social Media

In the last article of our series “Media explained”, we discussed mobile advertising and its characteristics as well as the pros and cons of using this channel. In this article, ...
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The ABC of Campaign Metrics - Part 5: TV

The ABC of Campaign Metrics - Part 5: TV

In spite of the impressive rise of digital ads from zero to hero over the last two decades, TV is still the most important medium in Germany. According to Nielsen, ...
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Advertising beyond walled gardens - Part 7: Conclusion

Advertising beyond walled gardens - Part 7: Conclusion

Google is changing the rules of the game again by introducing a new proposal for advertisers in an attempt to replace the third-party cookies as it wishes to. The alternatives ...
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