Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
Client Win: pilot suisse, the new media agency for the Swiss market, opts for the “Mercury” media operations platform right from the start
The possibilities of the modern media landscape are enormous and offer great growth opportunities for brands, and not just in digital media. Many new opportunities are also opening up in ...
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Insights from the Marketing Tech Monitor: Composability, AI integration and unified data management.
Composability: flexibility and efficiency in software development Composability, i.e. the structure of software in individually usable components, is becoming increasingly important in order to be able to implement individual processes ...
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Get to know MMT: Insights into Our Culture and Work Ethic
As a company that develops innovative software in the MarTech sector, our employees are our greatest asset and the core of our corporate identity. Starting with four employees in 2016, ...
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New customer acquisition: Twins Digital chooses MMT's Media Operations Platform "Mercury" for future-oriented media management
Mercury Media Technology (MMT) is pleased to welcome Twins Digital as a new customer. The aim of the collaboration is to optimize Twins Digital's media operations through forward-looking SaaS solutions. ...
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Unveiling the Future: AI Trends for Marketing
In the dynamic world of marketing, where market trends and technological advancements intersect, the role of Artificial Intelligence (AI) has become more pivotal than ever. As we embark on a ...
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ROMI Insights: Measuring Your Campaign's Marketing ROI Effectively
Marketers have to prove that their campaigns are successful, i.e., that the costs invested are in a satisfactory relationship to the result. The optimal KPI (Key Performance Indicator) for this ...
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