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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
What does a data scientist do?

What does a data scientist do?

Data science remains one of the most promising and in-demand career pathways for qualified people. Today's effective data professionals recognize that they must go beyond the traditional capabilities of large-scale ...
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Advertising beyond walled gardens - Part 3: Connected TV with FreeWheel

Advertising beyond walled gardens - Part 3: Connected TV with FreeWheel

As we continue our series to discuss media diversification beyond walled gardens (WG), FreeWheel has accepted the challenge to talk about their connected TV (CTV) solutions.We would like to thank ...
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What does a data integration manager do?

What does a data integration manager do?

Imon Bashir has been part of the MMT data engineering team as a data integration manager since 2018. In our interview, he gives us some insight into his daily work. ...
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TV attribution model as a performance marketing tool for spot optimisation

TV attribution model as a performance marketing tool for spot optimisation

Attribution modeling is used by advertisers to determine the value of different channels on their marketing, which helps them understand which channels provide the most benefit to their marketing campaign, ...
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Women in Tech at MMT

Women in Tech at MMT

Despite decades of progress towards workplace equality, just 17% of the people working as ICT (Information and Communications Technologies) specialists across Europe in 2018 are female and only 5% of ...
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How to manage your data for advertising?

How to manage your data for advertising?

Data is often compared to gold or oil but is arguably way similar to water on our planet. In that, it's abundant but almost never the way you would want ...
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