Mercury Media Technology GmbH & Co. KG
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Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
Cookie Life - Part 4: Data Clean Rooms
As part of our series discussing the evolution of digital advertising triggered by the concerns about privacy on the web, we have published articles on how to target consumers without ...
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Cookie Life - Part 3: First-party data collection strategy
Although most businesses sighed with relief after Google announced its intentions to stop supporting third-party cookies two years later than originally planned, the need to rethink advertising strategies is still ...
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Advertising Innovation - Part 1: Smart Speaker
Dieser Artikel wurde aus dem Deutschen übersetzt. Sie finden die Originalversion hier. Radio was said to be dead. But now podcasts, digital audio, and smart speakers are creating an audio boom ...
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How to build a Change Management Strategy towards data-driven Marketing
Marketing is traditionally the department led by experience and gut feeling, relying on user metrics and agency recommendations on the market shifts to come ahead and the competition to look ...
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Multi-Touch Attribution Model - Identifying the right channels
In the ever-broadening media landscape, succeeding on a large scale rarely depends on a single channel: a combination of marketing activities generates awareness and motivates consumers to direct their choice ...
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The ABC of Marketing Metrics - Part 3: Ad Fraud
As advertising technologies evolve, so do fraud mechanisms. The higher the degree of digitization, the more potential for digital fraud emerges. With more and more ads traded programmatically and fraud ...
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