Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
Advertising beyond walled gardens - Part 5: Print with Adwanted
As our series continues to promote media diversification beyond Walled Gardens, Adwanted has accepted the challenge to talk about print today. Every cycle announces the great death of traditional ...
Read on 
Advertising beyond walled gardens - Part 4: Audio with RMS
In our MMT guest interview with Elmar Stein we take a look at audio and especially at the exciting developments in digital audio. For the third post in our series, ...
Read on 
What does a data scientist do?
Data science remains one of the most promising and in-demand career pathways for qualified people. Today's effective data professionals recognize that they must go beyond the traditional capabilities of large-scale ...
Read on 
Advertising beyond walled gardens - Part 3: Connected TV with FreeWheel
As we continue our series to discuss media diversification beyond walled gardens (WG), FreeWheel has accepted the challenge to talk about their connected TV (CTV) solutions.We would like to thank ...
Read on 
What does a data integration manager do?
Imon Bashir has been part of the MMT data engineering team as a data integration manager since 2018. In our interview, he gives us some insight into his daily work. ...
Read on 
TV attribution model as a performance marketing tool for spot optimisation
Attribution modeling is used by advertisers to determine the value of different channels on their marketing, which helps them understand which channels provide the most benefit to their marketing campaign, ...
Read on