Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
Data science remains one of the most promising and in-demand career pathways for qualified people. Today's effective data professionals recognize that they must go beyond the traditional capabilities of large-scale ...
As we continue our series to discuss media diversification beyond walled gardens (WG), FreeWheel has accepted the challenge to talk about their connected TV (CTV) solutions.We would like to thank ...
Imon Bashir has been part of the MMT data engineering team as a data integration manager since 2018. In our interview, he gives us some insight into his daily work. ...
Attribution modeling is used by advertisers to determine the value of different channels on their marketing, which helps them understand which channels provide the most benefit to their marketing campaign, ...
Despite decades of progress towards workplace equality, just 17% of the people working as ICT (Information and Communications Technologies) specialists across Europe in 2018 are female and only 5% of ...
Data is often compared to gold or oil but is arguably way similar to water on our planet. In that, it's abundant but almost never the way you would want ...