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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
Data-Driven Marketing - How to optimize marketing activities with a successful data strategy

Data-Driven Marketing - How to optimize marketing activities with a successful data strategy

How to optimize marketing activities with a successful data strategy. Table of content Goals: What can you achieve with data-driven marketing? Process: How does data-driven marketing work? Implementation: How does ...
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Budget allocation – target-optimized media budget investment

Budget allocation – target-optimized media budget investment

Marketers should spend their budget where the absolute ROI is greatest or the return-to-cost ratio is best. This can be achieved with the help of data-based budget allocation.Budget allocation in ...
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Digital transformation demands automation

Digital transformation demands automation

Many media agency workflows are still analog, something that’s a no-go in a digitized world where you can run digital processes like collecting data on campaign effectiveness in real time. ...
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How pilot, ranked the number 1 media agency in 2020, works

How pilot, ranked the number 1 media agency in 2020, works

As one of the largest owner-run media agencies in Germany, pilot has always ranked among the country’s industry leaders. Over 400 media experts work at the company’s six locations to ...
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Does your support meet your high standards?

Does your support meet your high standards?

While many different factors play a role in a SaaS company’s success, customer support is one of the most important. The customer support team is responsible for ensuring that paying ...
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How Dentsu Austria significantly improved efficiency in implementing media campaigns

How Dentsu Austria significantly improved efficiency in implementing media campaigns

Dentsu Austria and its brands Amplifi, CARAT, dentsuX, iProspect, isobar, media.at and Vizeum are the leading marketing and media agencies in Austria. About 200 experts provide services ranging from marketing ...
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