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Welcome to MMT's blog

Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.

TV attribution model as a performance marketing tool for spot optimisation

Attribution modeling is used by advertisers to determine the value of different channels on their marketing, which helps them understand which channels provide the most benefit to their marketing campaign, ...

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How to manage your data for advertising?

Data is often compared to gold or oil but is arguably way similar to water on our planet. In that, it's abundant but almost never the way you would want ...

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Advertising beyond walled gardens - Part 2: OOH with Adsquare

For the second post in our series, we are exploring how advertisers can diversify their media buying outside of walled gardens. Today, we will look at Out of Home solutions ...

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How to really transition to data-driven decision-making?

We have developed a guide for you to facilitate the planning of this high-potential transformation for your business. It addresses the most pressing questions that managers will have to cover ...

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Advertising beyond walled gardens - Part 1: Programmatic advertising with The Trade Desk

In our guest interview with Monika Kusch, we talk about how programmatic advertising can lead to more flexibility, transparency and objectivity in media buying. This interview was translated from German. ...

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Women in Data Science at MMT

At MMT we choose to challenge the number of women in data science who make only 22% according to BCG. We have a great diverse team with highly talented people ...

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