Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
What the 2020 pandemic has taught us so far. Obviously… it’s not over yet.
Everything and nothing has been said about the pandemic. From weak as a sneeze to deadly as the plague - Covid-19 hit the world like a close-range bullet. We first ...
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Working from home – It was not on the list
Submit thesis by January – check.Start a full-time job by March – check.Accept it is a pandemic and embrace work from home – wait, what? It was not on the ...
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Why focus on code quality in media and marketing software development?
Media is a great microcosm for understanding the big data universe. Social media and the rest of the digital world provide an awesome amount of information and that information evolves ...
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Data-Driven Marketing - How to optimize marketing activities with a successful data strategy
How to optimize marketing activities with a successful data strategy. Table of content Goals: What can you achieve with data-driven marketing? Process: How does data-driven marketing work? Implementation: How does ...
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Digital transformation demands automation
Many media agency workflows are still analog, something that’s a no-go in a digitized world where you can run digital processes like collecting data on campaign effectiveness in real time. ...
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How pilot, ranked the number 1 media agency in 2020, works
As one of the largest owner-run media agencies in Germany, pilot has always ranked among the country’s industry leaders. Over 400 media experts work at the company’s six locations to ...
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