Mercury Media Technology GmbH & Co. KG
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20097 Hamburg / Germany
Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
Marketing Mix Modeling vs. Media Mix Modeling: Differences, Similarities, and Use Cases
The terms “Marketing Mix Modeling” and “Media Mix Modeling”, both called MMM or 3M, are often used interchangeably. However, they refer to two different concepts with different objectives and use ...
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Media Mix Modeling for efficient Campaign Planning
How can you achieve the highest possible impact with an advertising campaign? How should your marketing budget be distributed across different channels over a planned period of time? These are ...
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How to increase your media efficiency with a holistic attribution model?
Too much spending, too little advertising impact. The complexity of the channel mix is increasing and, at the same time, the boundaries between offline and online are blurring: Marketers are ...
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DER Touristik Deutschland is step-changing its media business using MMT SaaS Solutions
High manual workload, low data transparency, and the need for improving quality management were the main reasons that in 2021 DER Touristik started investigating tools that will help to step ...
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5 campaign management challenges - how can a media operations platform help?
With a media operations platform, advertising companies and agencies can significantly simplify their campaign management and thus save costs and time. To find the right tool, companies should analyze their needs, ...
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The benefits of standardized reporting
Marketers often have a veritable flood of data at their disposal, which offers the opportunity to implement data-driven marketing. However, in order to provide added value, data must be collected, ...
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