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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
The ABC of Campaign Metrics - Part: Brand Safety

The ABC of Campaign Metrics - Part: Brand Safety

The breakthrough of programmatic advertising has brought along new challenges. Automated buying and selling of media inventory provides better opportunities for real-time monitoring, enhanced control over budgets and targeting, and ...
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The ABC of Campaign Metrics - Part 1: Viewability

The ABC of Campaign Metrics - Part 1: Viewability

It’s a well-known fact that Digital Advertising offers far better targeting and performance tracking opportunities than traditional channels like TV or published media. However, it has its own challenges and ...
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Cookie Life - Part 1: Status Quo

Cookie Life - Part 1: Status Quo

Google announced at the beginning of July that it will postpone the launch of the Privacy Sandbox solution in Chrome to the “end of 2023” hence maintaining the support to ...
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Data quality: Why

Data quality: Why "dirty data" can foul your marketing efforts

What is data quality? The importance of data for the success of an organization's advertising and marketing efforts is widely accepted. It is seen as a valuable resource and can ...
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Advertising beyond walled gardens - Part 5: Print with Adwanted

Advertising beyond walled gardens - Part 5: Print with Adwanted

As our series continues to promote media diversification beyond Walled Gardens, Adwanted has accepted the challenge to talk about print today. Every cycle announces the great death of traditional ...
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Advertising beyond walled gardens - Part 4: Audio with RMS

Advertising beyond walled gardens - Part 4: Audio with RMS

In our MMT guest interview with Elmar Stein we take a look at audio and especially at the exciting developments in digital audio. For the third post in our series, ...
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