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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
The ABC of Campaign Metrics - Part 5: TV
In spite of the impressive rise of digital ads from zero to hero over the last two decades, TV is still the most important medium in Germany. According to Nielsen, ...
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Advertising beyond walled gardens - Part 7: Conclusion
Google is changing the rules of the game again by introducing a new proposal for advertisers in an attempt to replace the third-party cookies as it wishes to. The alternatives ...
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Budget allocation – target-optimized marketing budget investment
Marketers should spend their budget where the absolute ROI is greatest or the return-to-cost ratio is best. This can be achieved with the help of data-based budget allocation. Content Budget ...
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5 tips to help you understand your data
The growth in the amount of data we as people store is staggering. According to Statista 1.327 exabyte data volume has been stored in data centers worldwide. In the past two years, ...
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Advertising beyond walled gardens - Part 6: Mobile with Madvertise
As a our series continues to promote media diversification beyond WG, Madvertise has accepted the challenge to talk about Mobile advertising : Thanks Madvertise to help us understand the benefits ...
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Advertising Innovation - Part 2: Mobile Geolocation Targeting
In Germany, 62.6 million people used a smartphone last year. This means that the proportion of smartphone users among the population in 2021 was around 88.8%. According to forecasts, the ...
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