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As presented before, the technology behind cookies has made digital advertising extremely efficient. By offering precise information on consumer preferences and behaviours, advertisers could select the personas and demographics which ...

In the last article of our series “Media explained”, we discussed mobile advertising and its characteristics as well as the pros and cons of using this channel. In this article, ...

In spite of the impressive rise of digital ads from zero to hero over the last two decades, TV is still the most important medium in Germany. According to Nielsen, ...

The growth in the amount of data we as people store is staggering. According to Statista 1.327 exabyte data volume has been stored in data centers worldwide. In the past two years, ...

As a our series continues to promote media diversification beyond WG, Madvertise has accepted the challenge to talk about Mobile advertising : Thanks Madvertise to help us understand the benefits ...

In Germany, 62.6 million people used a smartphone last year. This means that the proportion of smartphone users among the population in 2021 was around 88.8%. According to forecasts, the ...