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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
Cookie Life - Part 5: Universal Identifiers

Cookie Life - Part 5: Universal Identifiers

As presented before, the technology behind cookies has made digital advertising extremely efficient. By offering precise information on consumer preferences and behaviours, advertisers could select the personas and demographics which ...
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Media explained - Part 2: Social Media

Media explained - Part 2: Social Media

In the last article of our series “Media explained”, we discussed mobile advertising and its characteristics as well as the pros and cons of using this channel. In this article, ...
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The ABC of Campaign Metrics - Part 5: TV

The ABC of Campaign Metrics - Part 5: TV

In spite of the impressive rise of digital ads from zero to hero over the last two decades, TV is still the most important medium in Germany. According to Nielsen, ...
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5 tips to help you understand your data

5 tips to help you understand your data

The growth in the amount of data we as people store is staggering. According to Statista 1.327 exabyte data volume has been stored in data centers worldwide. In the past two years, ...
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Advertising beyond walled gardens - Part 6: Mobile with Madvertise

Advertising beyond walled gardens - Part 6: Mobile with Madvertise

As a our series continues to promote media diversification beyond WG, Madvertise has accepted the challenge to talk about Mobile advertising : Thanks Madvertise to help us understand the benefits ...
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Advertising Innovation - Part 2: Mobile Geolocation Targeting

Advertising Innovation - Part 2: Mobile Geolocation Targeting

In Germany, 62.6 million people used a smartphone last year. This means that the proportion of smartphone users among the population in 2021 was around 88.8%. According to forecasts, the ...
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