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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
The Truth about Marketing Mix Modeling: Q&A

The Truth about Marketing Mix Modeling: Q&A

Marketing Mix Modeling (MMM) is a powerful tool for marketers and decision-makers based on advanced machine learning and predictive algorithms. Its results help find answers to many marketing questions - ...
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What is Self-Service Marketing Mix Modeling?

What is Self-Service Marketing Mix Modeling?

In today's rapidly evolving and highly-competitive business environments, marketers are under more pressure than ever to optimize their marketing performance and drive business growth. That's where Self-Service Marketing Mix Modeling ...
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Marketing Mix Modeling Software - Build vs. Buy

Marketing Mix Modeling Software - Build vs. Buy

Marketing Mix Modeling (MMM) has become a widely adopted practice among consumer goods companies over the past two decades, with many Fortune 500 companies making it an essential component of ...
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Marketing Mix Modeling vs. Media Mix Modeling: Differences, Similarities, and Use Cases

Marketing Mix Modeling vs. Media Mix Modeling: Differences, Similarities, and Use Cases

The terms “Marketing Mix Modeling” and “Media Mix Modeling”, both called MMM or 3M, are often used interchangeably. However, they refer to two different concepts with different objectives and use ...
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What is Marketing Mix Modeling? Understanding the Basics of MMM

What is Marketing Mix Modeling? Understanding the Basics of MMM

Have you ever wondered how to maximize the effectiveness of your marketing spend? With marketing mix modeling (MMM), you can gain valuable insights to determine which specific channels and advertising ...
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Media Mix Modeling for efficient Campaign Planning

Media Mix Modeling for efficient Campaign Planning

How can you achieve the highest possible impact with an advertising campaign? How should your marketing budget be distributed across different channels over a planned period of time? These are ...
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