The Standard for Marketing Mix Modeling in Germany

Transparency, Control & Precision

In an era where traditional tracking methods are reaching their limits, Marketing Mix Modeling (MMM) has become an indispensable navigation tool for CMOs. However, for German companies, a generic SaaS solution is not enough. Mercury Media Technology (MMT) redefines MMM as a symbiosis of scientific excellence, technological openness, and strict German data sovereignty.
MMM powered by Scientific Depth
MMM powered by Scientific Depth

Scientific Depth Instead of Statistical Black Boxes

While many providers rely on opaque, black-box models, our approach is grounded in validated research and state-of-the-art algorithms. We use Bayesian Hierarchical Marketing Mix Models to accurately capture cross-channel synergies and make uncertainty measurable and transparent.

Proof of our expertise: Our modeling process leverages advanced feature selection using the Boruta algorithm, enabling us to separate true performance drivers from statistical noise — a level of methodological rigor that clearly differentiates us from standard tools.

Open-Source Excellence
Open-Source Excellence

Open-Source Excellence with Meta Robyn & Google Meridian

We do not believe in vendor lock-in. MMT is Germany’s leading expert in implementing and customizing best-in-class open-source MMM frameworks such as Meta Robyn and Google Meridian.

We combine the computational power of global standards with deep local consulting expertise to build models precisely tailored to the German media market — including TV dynamics, regional specifics, and retail cycles.

The Marketing Measurement Advantage
The Advantage

The “Build vs. Buy” Advantage: The Best of Both Worlds

The choice between rigid software solutions and costly in-house development is no longer necessary. Our platform delivers the flexibility of a custom-built solution with the scalability of enterprise SaaS.

We embed MMM directly into your Media Operations, ensuring insights do not disappear into reports but instead flow directly into real-time budget allocation and planning decisions.

Marketing Measurement 100% GDPR-compliant
100% GDPR-compliant

Data Sovereignty “Made in Germany”

As a Hamburg-based company, we understand one fundamental truth: trust is the hardest currency.

  • 100% GDPR-compliant: Our infrastructure is built to meet the strict requirements of German enterprises and mid-sized companies.
  • Locally rooted: We speak your language and understand the complexity of the German advertising landscape better than any US-based provider.

Why MMT Is the First Choice for German Advertisers

We don’t just deliver data — we provide strategic decision foundations. From incremental impact measurement to long-term brand equity modeling, Mercury Media Technology stands for measurement that is as precise and reliable as the engineering Germany is known for worldwide.

Get Started with MMT

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Frequently asked questions

What drives my target KPIs?

Understanding your KPIs means identifying the core factors that truly impact your business outcomes.

With MMT: Our holistic Marketing Measurement platform, including Marketing Mix Modeling (MMM), analyzes all relevant drivers. This helps you pinpoint which initiatives and external factors most strongly influence your key metrics, so you can strategically align your marketing.

What is the optimal budget allocation?

Optimal budget allocation ensures every marketing dollar works its hardest, maximizing ROI and achieving business goals across channels.

With MMT: You can easily create scenarios to find the best media mix for your budget. Our platform calculates the efficiency of potential distributions, providing concrete recommendations to optimize your marketing spending for maximum success.

What should I do to increase media efficiency?

Increasing media efficiency means boosting impact from your budget by identifying effective areas and reallocating resources.

With MMT: We provide clear recommendations for your next media plan. Based on data-driven insights from our Marketing Mix Modeling and other modules, we show you how to optimize campaigns and significantly increase your media efficiency.

How quickly can I gain actionable insights with MMT to adapt my campaigns?

Quick, actionable insights are vital for adapting campaigns to fast-paced market changes and new opportunities.

With MMT: You get fast, agile insights through automated data integration and AI-powered analysis, receiving real-time updates and prescriptive recommendations. This lets you react immediately to campaign performance and dynamically adjust your strategies, continuously optimizing efficiency.

Can MMT also help evaluate the incremental impact of marketing initiatives that are not directly measurable?

Evaluating incremental impact means understanding the true added value of all marketing efforts, even those without direct digital tracking like brand-building or offline campaigns.

With MMT: We go beyond direct digital touchpoints. Our platform uses advanced methods like Marketing Mix Modeling (MMM) and experimentation to evaluate the incremental impact of your marketing activities, even for non-directly measurable initiatives. This helps you understand the true, additional value of each campaign and channel, boosting your overall marketing ROI.

Contact

Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
hello@mercurymediatechnology.com
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