KDM Case Study

Beyond Manual Workflows

The Reality of High-Growth Media: KDM manages sophisticated campaigns across a diverse range of channels — from Search and Social to Programmatic and Retail Media. As volume grew, coordinating these fragmented channels became a manual bottleneck that required a new level of professionalization.

The Specific Challenges:

Manual Consolidation: Before Mercury, media plans across different channels had to be manually consolidated in complex Excel sheets.
Process Silos: The gap between planning and buying was managed through manual handovers, increasing the risk of errors and slowing down the go-to-live process.
Data Fragmentation: Ensuring real-time spend data was compatible with central accounting was nearly impossible without a specialized tool.

From Briefing to Billing

1. Digital Briefing (The Starting Point)

The process begins directly within Mercury. Client requirements are funneled into a structured digital entry point, replacing fragmented email chains and ensuring a clean data foundation from day one.

2. The Media Operations Platform (Mercury)

Based on the digital briefing, KDM specialists use Mercury for tactical cross-channel planning and automated buying. Throughout this phase, Mercury acts as a quality filter, validating media spends in real-time.

3. The Commercial Backbone (QuoJob)

Once the media logic is finalized, validated "ready-to-bill" data flows automatically into QuoJob for final invoicing, CRM updates, and overall project controlling.

4. The Success (Output)

The client receives accurate invoicing based on validated campaign data. KDM significantly reduces manual reconciliation efforts between media buying and accounting, achieving consistent financial transparency across all channels.

Best-of-Breed Stack

The Commercial Backbone: QuoJob

At KDM, QuoJob (by QuoTec) serves as the central "Single Source of Truth" for overall agency management. It provides the indispensable foundation for maintaining core client relationships through its robust CRM and structured master data management. By handling the final agency accounting and holistic business controlling, QuoJob ensures the commercial integrity and financial stability of the entire organization.

The Specialized Media Operations Platform Mercury

Mercury enhances the existing infrastructure by adding deep, media-specific functionality, taking over the "heavy lifting" of daily media operations.

Professionalized Media Logic: It replaces fragmented spreadsheets with a unified, professional environment specifically tailored to the complex logic of digital media.

Smart Data Integration: Instead of replacing administrative structures, Mercury empowers them. It acts as a specialized feeder system that synchronizes pre-validated datasets with the central ERP. This allows the finance team to remain within their familiar QuoJob environment while benefiting from high-precision media data, effectively eliminating manual reconciliation and ensuring a seamless transition from campaign execution to final invoicing.

Connected Intelligence & Operational Excellence

Integrated Media Lifecycle

All briefing, tactical planning, and buying are handled exclusively in Mercury, ensuring specialized expertise at every step.

Validated Data Bridge

No more manual data reentry. The automated sync ensures 100% data integrity between media spends and client invoices.

Scalable Operations

KDM handles significantly higher campaign
volumes with the same team size thanks to the
automation of administrative overhead.

How KDM Dissolves Manual Data Silos and Syncs Media Operations Directly with Accounting