SYSTEM OF RECORD:Your Media operations platform. Built foundation-first.

Mercury is the open, media operations platform for agencies, advertisers, and publishers. API-first and agent-ready. The ground that AI, automation, and measurement actually need to run on. The System of Record for your media.

See how it works

Clients we have been partnering with:

Challenges

The most common challenges in Media Operations

01

Lack of visibility into budgets & performance

Media spend and results are scattered across tools and teams.

02

Too many manual processes

Spreadsheets, exports, and copy-pasting slow down daily workflows.

03

Slow reaction times

Outdated data makes fast, data-driven decisions difficult.

The Build Trap - Why decisions to build in-house feels right - and what it actually costs

The decision that feels obvious There is a moment most media organisations know well. The available tools don't quite fit. ...

Blogbeitrag lesen

The media industry doesn't have a technology problem. It has a foundation problem.

A decade of accumulation Think about how media operations has evolved over the last twenty years. Every new wave of ...

Blogbeitrag lesen

The Code Trap: Why Vibe Coding Can Become the Most Expensive Decision in Your MarTech Stack

"We'll build that in-house" – a sentence with consequences With the rise of increasingly powerful AI agents and vibe coding ...

Blogbeitrag lesen

One foundation. Five products. From plan to proof.

Plans in spreadsheets. Execution data scattered across platforms. Reporting that takes days instead of seconds. AI tools built on data nobody trusts. The tools have multiplied. The foundation never came.

Mercury

The System of Record: Open, API-first media infrastructure. Planning, buying, execution, and reporting connected in one data layer. The ground floor.

Learn more →

AIDEM

Intelligent Agents: Purpose-built AI agents for the Mercury ecosystem. Reporting, dashboards, and natural language data queries. Built on your live data, not a demo dataset. Not generic AI retrofitted to a platform.

Learn more →

Real-Time Media Spending und Pace Tracking

MMM

Marketing Mix Modeling: Independent, scientific proof of where every euro of media spend actually works. No walled-garden bias. Connected directly to Mercury's execution layer, so insight feeds back into the next planning cycle automatically.

Learn more →

Target audiences

Whatever your role in media, Mercury gives you solid ground

For Advertisers:

You own the foundation. No agency dependency. See where every euro goes in real time, without depending on any single agency to tell you. Mercury stays with you. No reset after the next agency switch.

For Agencies:

Mercury is the neutral operating layer your teams build on. Stop rebuilding infrastructure from scratch for every client. One open foundation across markets, channels, and clients. Your expertise goes further when the pipes already work.

For Publishers:

Make your inventory visible where planning decisions happen. Mercury connects publisher inventory directly into the media planning workflow. Reducing manual coordination and putting your offerings in front of the right buyers.