Budget Allocation Model
This model analyzes the media impact on sales or other business KPIs and thus helps to understand in which media channel your advertising budget has achieved the highest performance in order to optimize budget allocation.
Multi-Touch Attribution Model
This model examines the impact of every touchpoint in the customer journey on conversions at the individual customer level to help you build the right digital media mix.
TV Performance Model
This model helps advertisers who want to use TV as a performance tool for their business objectives by optimizing their advertising activity on TV and identifying the right context, timing and channels to achieve the best results.
Brand Builder Model
The model calculates the optimal share between branding and performance activities to ideally drive both brand development and sales for a new product.
Test & Scale Model
The model uses test region data to measure the impact of a new medium or channel before the rollout of a campaign.