Discover how Kontor Digital Media (KDM) created a seamless ecosystem by integrating Mercury's specialised media logic with the commercial power of QuoJob.

Making Complexity Scalable: Beyond Manual Workflows

The Reality of High-Growth Media: KDM manages demanding campaigns across a wide range of channels – from search and social to programmatic and retail media. As volumes grew, coordinating these fragmented channels became a manual bottleneck that called for a new level of professionalisation.

The Specific Challenges:

• Manual Consolidation: Before Mercury, media plans across multiple channels were compiled in complex Excel spreadsheets – a time-intensive process with clear potential for automation.
• Process Silos: The gap between planning and buying was bridged by manual handovers, increasing the risk of errors and slowing down the go-live process.
• Data Fragmentation: Ensuring that real-time spend data was compatible with central accounting was nearly impossible without a dedicated tool.

"Mercury is, for us, a necessary and right step for the challenges ahead – better positioned for scaling, with seamless processes that give us more time for our core business: strategic client consulting."

Daniel Weber, Managing Director - Kontor Digital Media (KDM)

The Integrated Workflow: From Briefing to Billing

• The Briefing (Input): Client requirements are captured in a structured digital process, replacing fragmented email chains and establishing a clear data foundation from day one.
• The Media Engine (Mercury): KDM's specialists use Mercury for tactical cross-channel planning and automated buying. Mercury acts as a quality filter, validating every euro of media spend in real time.
• The Commercial Backbone (QuoJob): Once the media logic is finalised, validated volume and media budget data flows automatically into QuoJob for internal controlling, CRM updates and full project controlling. Invoicing continues to be handled directly in QuoJob.
• The Result (Output): Clients receive precise invoices based exactly on validated campaign data. KDM significantly reduces manual reconciliation between media buying and accounting, and gains end-to-end financial transparency across all channels.

A Synergistic Best-of-Breed Stack

The Commercial Backbone: QuoJob At KDM, QuoJob (by QuoTec) serves as the central single source of truth for agency-wide management. It forms the indispensable foundation for maintaining client relationships through a robust CRM and structured master data management. By handling final agency billing and holistic business controlling, QuoJob ensures the commercial integrity and financial stability of the entire organisation.

The Specialised Media Operations Platform: Mercury Mercury extends the existing infrastructure with deep, media-specific functionality, taking on the heavy lifting of day-to-day media operations.

• Professionalised Media Logic: Mercury replaces fragmented spreadsheets with a unified, professional working environment tailored precisely to the complex logic of digital media and cross-channel requirements.
• Intelligent Data Synchronisation: Rather than replacing administrative structures, Mercury strengthens them. The platform acts as a specialised feeder system, automatically synchronising pre-validated volume and budget data with the central ERP. This allows the finance team to remain in their familiar QuoJob environment while benefiting from highly accurate media data. Manual reconciliation is significantly reduced and a seamless transition from campaign execution to final billing is ensured.

"With KDM, we work with an agency that demonstrates what modern media operations really mean. It is something special to support a full-service agency of this breadth in scaling its processes resourcefully – without compromising on quality."

Aiko Müller, Head of Growth – Mercury Media Technology

Connected Intelligence & Operational Excellence

By bridging the gap between specialised operations and central administration, KDM has eliminated friction between media and finance:

• Integrated Media Lifecycle: Briefing, tactical planning and buying are handled exclusively in Mercury, ensuring specialised expertise at every step.
• Validated Data Bridge: No more manual data entry. Automated synchronisation guarantees 100 % data integrity between media spend and client invoices.
• Scalable Processes: By automating administrative overhead, KDM handles significantly higher campaign volumes with the same team size.