la red Optimizes Media Operations with MMT's Mercury Platform

The digital agency la red is announcing its strategic partnership with Mercury Media Technology, a leading provider of media operations technology. With the implementation of the Mercury platform, la red is embracing the next level of media professionalization to further unify its processes for planning, production, booking, and reporting, thereby enhancing the quality of its client consulting. The goal is to simplify internal collaboration by centralizing all relevant data in one place and to increase efficiency across all areas.

„Media and creation from a single source have long been a lived reality at la red. With Mercury, we are now taking the next logical step: we are laying the foundation for greater standardization and efficiency in our media operations – making the way we work even clearer, faster, and more scalable.“

Christin Schaffarzick
Head of Media at la red

The decision to choose MMT and the Mercury platform was made after a comprehensive market analysis. The combination of technical performance and strategic fit was particularly convincing. The decisive factors were the full integration of all relevant social platforms, the ability to perform planning directly in the tool, the creation of different plan versions, and the automated data import. The platform also offers standardized dashboards and the prospect of building agency-wide benchmarks.

Through the use of Mercury, la red expects significant time savings in all operational processes, especially in planning, monitoring, and reporting. Early experiences already confirm these benefits: automated reporting saves time during hectic campaign phases, and production plans can be generated with just a few clicks. Over-deliveries are also immediately visible, allowing for quick intervention and adjustments. The ability to analyze campaign metrics in real-time sets new standards in data analysis and strengthens consulting quality. la red would definitely recommend Mercury, as it is a valuable asset for agencies that want to set up their media structurally, efficiently, and with a future-oriented approach.

About la red GmbH

As an agency for digital communication, la red brings together strategy, creation, media, influencer management, and social media within its multidisciplinary teams. Thanks to its numerous award-winning projects — including work for Rotkäppchen Sekt, Kaufland, Astra, Eurowings, and tagesschau — the agency, with offices in Hamburg and Berlin, has been a firmly established player in the creative industry for many years. Further information is available at www.la-red.de.

Press Contact:

Lisa Reschka
la red GmbH
presse@la-red.de

About Mercury Media Technology

Founded in 2016, Mercury Media Technology is an independent and growing MarTech company based in Hamburg. Its clients across Europe include agencies, advertisers, and publishers. Over 30 experts in software and data engineering, data intelligence, and media develop data-driven solutions aimed at maximizing the efficiency of media operations.

The "Mercury" media operations platform, which also falls under the broader category of marketing resource management, enables data-driven media management. From the self-service Marketing Mix Modelling module, which delivers actionable insights for media planning, to strategic and tactical planning, booking, and automated dashboards in the integrated reporting center, Mercury supports the entire media workflow.

The platform includes data pipelines to relevant technical systems, including delivery systems like ad servers and DSPs, all social platforms, website tracking tools, and validation systems. All external and internal data is also cleanly prepared and structured via the "Bridge" data connector.

The company is headquartered in Hamburg and led by managing directors Tobias Irmer, Gunnar Neumann, and Andreas Sand. For more information, visit: mercurymediatechnology.com

Press Contact:

Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg
Michelle Tejada
hello@mercurymediatechnology.com