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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.

The five mistakes NOT to make when choosing a SaaS solution

The five mistakes NOT to make when choosing a SaaS solution

The rise of marketing tools has changed the landscape for both vendors and end-users in fundamental ways. Many companies are reported to use a large number of different tools for ...
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4 benefits: why using automated dashboards for decision-making in marketing

4 benefits: why using automated dashboards for decision-making in marketing

Imagine driving a car without knowing your current speed, how much fuel you have left, or how much further until you reach your destination. One can calculate by hand, regularly, ...
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Why you should study competitors advertising activities?

Why you should study competitors advertising activities?

Advertisers' decisions often revolve around their own goals, their own key performance indicators (KPIs) and, of course, their own advertising budget. This focus is important and correct, but why should ...
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Does your support meet your high standards?

Does your support meet your high standards?

While many different factors play a role in a SaaS company’s success, customer support is one of the most important. The customer support team is responsible for ensuring that paying ...
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Keeping yearly commitments in check

Keeping yearly commitments in check

Every year in June we hear about the upfront market in the US, particularly in this year of the Covid-19 pandemic, where market activity is anything but normal. Other markets ...
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