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With a media operations platform, advertising companies and agencies can significantly simplify their campaign management and thus save costs and time. To find the right tool, companies should analyze their needs, ...

The rise of marketing tools has changed the landscape for both vendors and end-users in fundamental ways. Many companies are reported to use a large number of different tools for ...

Imagine driving a car without knowing your current speed, how much fuel you have left, or how much further until you reach your destination. One can calculate by hand, regularly, ...

Advertisers' decisions often revolve around their own goals, their own key performance indicators (KPIs) and, of course, their own advertising budget. This focus is important and correct, but why should ...

While many different factors play a role in a SaaS company’s success, customer support is one of the most important. The customer support team is responsible for ensuring that paying ...

Every year in June we hear about the upfront market in the US, particularly in this year of the Covid-19 pandemic, where market activity is anything but normal. Other markets ...