By Vivian Reifschneider
19. April 2024

Get to know MMT: Insights into Our Culture and Work Ethic

Get to know MMT: Insights into Our Culture and Work Ethic

As a company that develops innovative software in the MarTech sector, our employees are our greatest asset and the core of our corporate identity. Starting with four employees in 2016, we have now grown to 30 employees and have been able to gain a lot of experience and learnings in the process.

Every company is unique. However, we believe that the experience we have gained in terms of our culture, structure and way of working can be helpful to other companies. In this series of articles, we would like to give you an insight into how we at Mercury Media Technology (MMT) manage the balancing act between mobile working and maintaining the MMT identity despite hybrid working methods.

To begin with, we would like to give you an overview of the composition of our international team as well as our corporate culture and values. From there, the following articles will take a closer look at the different teams and the work they do.

Table of Contents

Our Diverse and International Team

MMT consists of an organically growing team of currently 30 people, whose diversity strengthens our company. Our team currently includes 9 different nationalities and 17 different languages, which is why we have chosen English as our common corporate language. This diversity of cultural and professional backgrounds allows us to bring different perspectives and innovative solutions to the table. Each team member brings a unique set of experiences and ideas that enrich the way we work and help us respond creatively to challenges.

These different approaches and ways of thinking not only foster creativity but also an open and dynamic work environment where we are constantly learning from each other. As a result, we are better able to adapt to change and discover new opportunities. For this reason, the diversity of our team is a key factor in our success and continued growth.

As a tech company, we know that our industry tends to be male-dominated, and we still have a gender imbalance within the company. Therefore, it is important to us to address this issue and make working at MMT attractive to all genders and to meet their different needs. At MMT, everyone should have the same opportunities, regardless of gender, because we are convinced: Diversity leads to better ideas, innovations and ultimately to our joint success.

Our Team Composition

At MMT, there are three teams that contribute to the overall success of MMT with their specialized skills and tasks: the Engineering Team, the Data Intelligence Team, and the Business Team.

The Business Team, which currently consists of seven people, acts as the interface between the client and the two technical teams. In addition to the traditional goals of lead generation, customer acquisition, and revenue growth, the Business Team includes product specialists responsible for implementation and onboarding. This team is responsible for customer care, support, and customer expansion.

The Engineering Team currently consists of 14 members and is divided into the Software Engineering Team, which programs the core functionality of our software, and the Cloud Infrastructure Team, which ensures the operation of our servers and IT infrastructure.

The Data Intelligence Team is comprised of 10 people and is divided into two teams: Data Engineering and Data Analytics. The Data Engineering team develops API connectors to collect marketing (or performance) data and make it available in our software, while the Data Analytics team develops dashboards and reports, handles marketing mix modeling, and integrates AI.

Our Culture and Values

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Culture and values play a central role at MMT. They are the guiding principles for how we work and interact with each other. It is important for us to create an environment where shared principles are lived and contribute to daily motivation. As we continue to grow, we must constantly review our changing way of working to ensure that it remains in line with our shared goals and values.

At MMT, we define ourselves by our shared curiosity and vision. This not only helps us deliver great products that benefit our customers but also ensures that they will continue to get the best in the future. We value treating each other with respect and acting responsibly as individuals and as a company. We are optimistic about new challenges and see ourselves as passionate, creative innovators working together on a product that helps other people overcome their challenges.

The physical distance of working remotely makes it difficult to experience the company's vibrant culture. In response, we rely on a combination of in-person and hybrid events. In this way, we want to strengthen the sense of togetherness and bring the MMT culture to life by enabling both remote and onsite team members to participate. For example, our regular game nights are held as hybrid events, and links for online participation are provided for each in-person meeting. We send onboarding kits and goodies to team members' homes and accommodate the availability of remote colleagues for team events.

The diverse cultural backgrounds of our team are an asset, but also require special attention. To promote mutual understanding and appreciation, we regularly organize cultural events and offer language training in various languages. We believe that openness, interest and respect for other cultures are prerequisites for working together. These activities help create an inclusive work environment where all team members feel understood and valued.

Flat hierarchies & positive discussion culture

At MMT, we make it a priority to ensure that all team members, whether junior or team leader, can contribute their ideas and be heard. A flat hierarchical structure and a positive discussion culture are important to us, as they allow for direct and open exchange across all levels.

This ensures that no valuable ideas are lost. Our goal is to create a work environment that allows everyone to actively contribute to our products and help shape innovation right from the start.

Work-life balance & flexibility

Promoting a healthy work-life balance is a key component of our culture at MMT. Originally started in an office environment, the Corona pandemic in 2020 required a rapid adaptation to remote working. This challenge led to the development of a hybrid way of working that combines the flexibility of working from home with the benefits of face-to-face collaboration in the office. This adaptation supports our efforts to maintain work-life balance, which is critical to the well-being and satisfaction of our team members.

For this reason, we have implemented flexible work schedules that allow all team members to balance their professional responsibilities with family obligations and personal interests. This is especially valuable for colleagues with children or extensive family commitments. To support this flexibility, we rely on our communication tool, Slack. With the status feature and a dedicated channel, each team member can transparently communicate their availability. We also use Google Calendar, which makes it easy for everyone to enter their vacation days, in-office days, and out-of-office days. With these tools, we ensure that everyone on the team is aware of their presence and absence, which ensures effective collaboration - regardless of where they work. Through this flexibility, we strive to provide a supportive and understanding environment that respects and encourages the individual needs of our employees and does not create conflicts between family and work.


Team orientation & cooperation

Teamwork is an essential part of our culture. We emphasize the importance of shared success and encourage collaboration beyond individual teams. For example, in the technical team, we work extensively with the pairing method, which strengthens knowledge transfer and problem-solving skills. In the business team, sales responsibility is shared so that all members are involved in the sales process, not just the dedicated sales team.

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Appreciation & Feedback Culture

Last but not least, recognition and appreciation are at the heart of our corporate culture at MMT. It is important to us that every team member receives recognition and appreciation. This is why we rely on monthly feedback meetings, which not only serve to record and acknowledge joint successes and progress, but also provide a space to openly discuss feedback and suggestions for improvement. This practice not only makes it possible to recognize commitment and performance, but also promotes an environment in which everyone feels valued and motivated. In addition, there is a development meeting twice a year in which employees and their team leads set goals and track their achievement. This is not just about quantitative targets, but also about personal development.

In addition to regular feedback and review meetings within the individual teams, we also organize a monthly meeting, our "All MMT", which is attended by all teams. This meeting is used to provide updates from all teams, present new product features, celebrate successes and reflect on important milestones.


In this article, we have provided a basic overview of working at MMT, from our diversity and team structure to our culture and way of working.

At MMT, the diversity of our employees not only enhances our solutions, but also fosters a dynamic working environment. Flat hierarchies and a positive discussion culture encourage an open exchange of ideas. Flexible working hours and our focus on work-life balance support the well-being of our team members. Team-oriented collaboration and a strong feedback culture ensure that everyone feels valued and motivated to contribute to our collective success. These factors are essential to MMT's continued growth and accomplishments. We hope to provide some valuable insights for companies facing similar challenges.

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