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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.

Data-Driven Marketing - How to optimize marketing activities with a successful data strategy

Data-Driven Marketing - How to optimize marketing activities with a successful data strategy

How to optimize marketing activities with a successful data strategy. Table of content Goals: What can you achieve with data-driven marketing? Process: How does data-driven marketing work? Implementation: How does ...
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Digital transformation demands automation

Digital transformation demands automation

Many media agency workflows are still analog, something that’s a no-go in a digitized world where you can run digital processes like collecting data on campaign effectiveness in real time. ...
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