Welcome to MMT's blog

Mercury Media Technology's blog provides marketers with helpful articles from our specialists on digital transformation and its impact on the marketing landscape.

5 campaign management challenges - how can a media operations platform help?

5 campaign management challenges - how can a media operations platform help?

With a media operations platform, advertising companies and agencies can significantly simplify their campaign management and thus save costs and time. To find the right tool, companies should analyze their needs, ...
Read on
The benefits of standardized reporting

The benefits of standardized reporting

Marketers often have a veritable flood of data at their disposal, which offers the opportunity to implement data-driven marketing. However, in order to provide added value, data must be collected, ...
Read on
MarTech solutions: build vs. buy

MarTech solutions: build vs. buy

In the search for the right MarTech solution, companies are faced with the decision to buy a ready-made, market-adapted software product or to develop a tool themselves. Both options have ...
Read on
How agile marketing can succeed - 4 hands-on tips

How agile marketing can succeed - 4 hands-on tips

To keep up with the complexity and speed of today's marketing, to be successful and even more satisfied with their own work, marketers need to adopt new ways of working. ...
Read on
In-house media buying: are platforms the future?

In-house media buying: are platforms the future?

When it comes to media buying, the question for many advertisers is: in-house or agency? If only it were that simple. This logic is too short-sighted. After all, there are ...
Read on
5 Steps to Data Maturity in Marketing

5 Steps to Data Maturity in Marketing

Data is not just a buzzword - it’s the new worldwide currency. Being data-driven is no longer a luxury but rather a precondition to succeed in the market. But here’s ...
Read on

MMT
Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
hello@mercurymediatechnology.com
Get in touch - we speak 12 languages

© Copyright 2024 | Mercury Media Technology GmbH & Co. KG