Welcome to MMT's blog

Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.

In-house media buying: are platforms the future?

In-house media buying: are platforms the future?

When it comes to media buying, the question for many advertisers is: in-house or agency? If only it were that simple. This logic is too short-sighted. After all, there are ...
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5 Steps to Data Maturity in Marketing

5 Steps to Data Maturity in Marketing

Data is not just a buzzword - it’s the new worldwide currency. Being data-driven is no longer a luxury but rather a precondition to succeed in the market. But here’s ...
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How to build a Change Management Strategy towards data-driven Marketing

How to build a Change Management Strategy towards data-driven Marketing

Marketing is traditionally the department led by experience and gut feeling, relying on user metrics and agency recommendations on the market shifts to come ahead and the competition to look ...
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How to really transition to data-driven decision-making?

How to really transition to data-driven decision-making?

We have developed a guide for you to facilitate the planning of this high-potential transformation for your business. It addresses the most pressing questions that managers will have to cover ...
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New Year’s resolutions 2021

New Year’s resolutions 2021

Looking back at all that we learned in 2020, we have many opportunities to make 2021 a year of success. It is clear that the acceleration of digitalization, specifically in ...
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Why focus on code quality in media and marketing software development?

Why focus on code quality in media and marketing software development?

Media is a great microcosm for understanding the big data universe. Social media and the rest of the digital world provide an awesome amount of information and that information evolves ...
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