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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.

Masterplan media uses MMT Mercury as central planning tool

Masterplan media uses MMT Mercury as central planning tool

Hamburg-based media agency masterplan media develops customized, holistic, effective, and efficient media and communication solutions in the digital age. From strategy development to advertising impact research - masterplan thinks in ...
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Keeping yearly commitments in check

Keeping yearly commitments in check

Every year in June we hear about the upfront market in the US, particularly in this year of the Covid-19 pandemic, where market activity is anything but normal. Other markets ...
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How TwentyFive raises the bar for Procter & Gamble with MMT Mercury

How TwentyFive raises the bar for Procter & Gamble with MMT Mercury

TwentyFive was founded 2018 by the media agencies Mediacom and pilot to develop media strategies and solutions for Procter & Gamble. The ambitious young company wants to achieve the best ...
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