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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making. 

Media explained - Part 2: Social Media

Media explained - Part 2: Social Media

In the last article of our series “Media explained”, we discussed mobile advertising and its characteristics as well as the pros and cons of using this channel. In this article, ...
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Advertising beyond walled gardens - Part 6: Mobile with Madvertise

Advertising beyond walled gardens - Part 6: Mobile with Madvertise

As a our series continues to promote media diversification beyond WG, Madvertise has accepted the challenge to talk about Mobile advertising : Thanks Madvertise to help us understand the benefits ...
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Advertising Innovation - Part 2: Mobile Geolocation Targeting

Advertising Innovation - Part 2: Mobile Geolocation Targeting

In Germany, 62.6 million people used a smartphone last year. This means that the proportion of smartphone users among the population in 2021 was around 88.8%. According to forecasts, the ...
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4 benefits: why using automated dashboards for decision-making in marketing

4 benefits: why using automated dashboards for decision-making in marketing

Imagine driving a car without knowing your current speed, how much fuel you have left, or how much further until you reach your destination. One can calculate by hand, regularly, ...
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Cookie Life - Part 3: First-party data collection strategy

Cookie Life - Part 3: First-party data collection strategy

Although most businesses sighed with relief after Google announced its intentions to stop supporting third-party cookies two years later than originally planned, the need to rethink advertising strategies is still ...
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Advertising Innovation - Part 1: Smart Speaker

Advertising Innovation - Part 1: Smart Speaker

Dieser Artikel wurde aus dem Deutschen übersetzt. Sie finden die Originalversion hier. Radio was said to be dead. But now podcasts, digital audio, and smart speakers are creating an audio boom ...
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