Mercury Media Technology GmbH & Co. KG
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20097 Hamburg / Germany
Use of machine learning for Media Mix Modelling
In this article, you will learn about the different attribution models and their advantages and disadvantages. A special focus is placed on machine learning, which enables media mix modeling (MMM) ...
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5 Steps to Data Maturity in Marketing
Data is not just a buzzword - it’s the new worldwide currency. Being data-driven is no longer a luxury but rather a precondition to succeed in the market. But here’s ...
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Budget allocation – target-optimized marketing budget investment
Marketers should spend their budget where the absolute ROI is greatest or the return-to-cost ratio is best. This can be achieved with the help of data-based budget allocation. Content Budget ...
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5 tips to help you understand your data
The growth in the amount of data we as people store is staggering. According to Statista 1.327 exabyte data volume has been stored in data centers worldwide. In the past two years, ...
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4 benefits: why using automated dashboards for decision-making in marketing
Imagine driving a car without knowing your current speed, how much fuel you have left, or how much further until you reach your destination. One can calculate by hand, regularly, ...
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Cookie Life - Part 3: First-party data collection strategy
Although most businesses sighed with relief after Google announced its intentions to stop supporting third-party cookies two years later than originally planned, the need to rethink advertising strategies is still ...
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