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In the ever-broadening media landscape, succeeding on a large scale rarely depends on a single channel: a combination of marketing activities generates awareness and motivates consumers to direct their choice ...

To follow up on the status quo on cookieless future, we would do our first dive on cookieless targeting as it offers an opportunity to launch very quickly. We will ...

Google announced at the beginning of July that it will postpone the launch of the Privacy Sandbox solution in Chrome to the “end of 2023” hence maintaining the support to ...

What is data quality? The importance of data for the success of an organization's advertising and marketing efforts is widely accepted. It is seen as a valuable resource and can ...

Data science remains one of the most promising and in-demand career pathways for qualified people. Today's effective data professionals recognize that they must go beyond the traditional capabilities of large-scale ...

Imon Bashir has been part of the MMT data engineering team as a data integration manager since 2018. In our interview, he gives us some insight into his daily work. ...