Welcome to MMT's blog

In the Mercury Media Technology blog, marketers will find helpful articles from our specialists on the topic of data science and how it can be used to improve marketing decisions.

How to use Bayesian Hierarchical Marketing Mix Modeling (BHMMM) to redefine marketing strategies at a regional level

How to use Bayesian Hierarchical Marketing Mix Modeling (BHMMM) to redefine marketing strategies at a regional level

Welcome back to the world of Marketing Mix Modelling (MMM) with a Bayesian twist. In our last article, we introduced the concept of Bayesian MMM and how it revolutionizes the ...
Read on
Marketing Mix Modeling Software - Build vs. Buy

Marketing Mix Modeling Software - Build vs. Buy

Marketing Mix Modeling (MMM) has become a widely adopted practice among consumer goods companies over the past two decades, with many Fortune 500 companies making it an essential component of ...
Read on
Marketing Mix Modeling vs. Media Mix Modeling: Differences, Similarities, and Use Cases

Marketing Mix Modeling vs. Media Mix Modeling: Differences, Similarities, and Use Cases

The terms “Marketing Mix Modeling” and “Media Mix Modeling”, both called MMM or 3M, are often used interchangeably. However, they refer to two different concepts with different objectives and use ...
Read on
What is Marketing Mix Modeling? Understanding the Basics of MMM

What is Marketing Mix Modeling? Understanding the Basics of MMM

Have you ever wondered how to maximize the effectiveness of your marketing spend? With marketing mix modeling (MMM), you can gain valuable insights to determine which specific channels and advertising ...
Read on
Media Mix Modeling for efficient Campaign Planning

Media Mix Modeling for efficient Campaign Planning

How can you achieve the highest possible impact with an advertising campaign? How should your marketing budget be distributed across different channels over a planned period of time? These are ...
Read on
How to increase your media efficiency with a holistic attribution model?

How to increase your media efficiency with a holistic attribution model?

Too much spending, too little advertising impact. The complexity of the channel mix is increasing and, at the same time, the boundaries between offline and online are blurring: Marketers are ...
Read on

MMT
Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
hello@mercurymediatechnology.com
Get in touch - we speak 12 languages

© Copyright 2024 | Mercury Media Technology GmbH & Co. KG