5 Steps to Data Maturity in Marketing
Data is not just a buzzword - it’s the new worldwide currency. Being data-driven is no longer a luxury but rather a precondition to succeed in the market. But here’s ... Read on
How to build a Change Management Strategy towards data-driven Marketing
Marketing is traditionally the department led by experience and gut feeling, relying on user metrics and agency recommendations on the market shifts to come ahead and the competition to look ... Read on
How to really transition to data-driven decision-making?
We have developed a guide for you to facilitate the planning of this high-potential transformation for your business. It addresses the most pressing questions that managers will have to cover ... Read on
New Year’s resolutions 2021
Looking back at all that we learned in 2020, we have many opportunities to make 2021 a year of success. It is clear that the acceleration of digitalization, specifically in ... Read on
Why focus on code quality in media and marketing software development?
Media is a great microcosm for understanding the big data universe. Social media and the rest of the digital world provide an awesome amount of information and that information evolves ... Read on
Data-Driven Marketing - How to optimize marketing activities with a successful data strategy
How to optimize marketing activities with a successful data strategy. Table of content Goals: What can you achieve with data-driven marketing? Process: How does data-driven marketing work? Implementation: How does ... Read on