How agile marketing can succeed - 4 hands-on tips
To keep up with the complexity and speed of today's marketing, to be successful and even more satisfied with their own work, marketers need to adopt new ways of working. ... Read on
In-house media buying: are platforms the future?
When it comes to media buying, the question for many advertisers is: in-house or agency? If only it were that simple. This logic is too short-sighted. After all, there are ... Read on
5 Steps to Data Maturity in Marketing
Data is not just a buzzword - it’s the new worldwide currency. Being data-driven is no longer a luxury but rather a precondition to succeed in the market. But here’s ... Read on
How to build a Change Management Strategy towards data-driven Marketing
Marketing is traditionally the department led by experience and gut feeling, relying on user metrics and agency recommendations on the market shifts to come ahead and the competition to look ... Read on
How to really transition to data-driven decision-making?
We have developed a guide for you to facilitate the planning of this high-potential transformation for your business. It addresses the most pressing questions that managers will have to cover ... Read on
New Year’s resolutions 2021
Looking back at all that we learned in 2020, we have many opportunities to make 2021 a year of success. It is clear that the acceleration of digitalization, specifically in ... Read on