TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. Tik tok also runs on the concept of challenges, giving users the purpose of using the app to create content in order to rise to the challenge and innovate. Such calls to action keep users on the app as well as encourage newcomers. Tik Tok, like Snapchat before it and Instagram even prior, gives marketers the opportunity to reach potential customers via the platform. Therefore, Tik Tok became an Advertising Platform, allowing advertisers and agencies alike to contact their targeted audience through third-party cookies analysis and video ads.
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