YouGov

YouGov is a market and opinion research institute, operating internationally. YouGov collects opinions from across the world and across media, allowing more than 9 Million members to exchange about their beliefs, their political opinion, or just their personal interests with others around the world. The platform representing a large potential audience, YouGov is also used as an Advertising Platform, putting ad placement for international marketers and allowing them to collect data for consumer research, therefore informing and inspiring sharp marketing strategies. MMT uses YouGov collected data in our modeling module MMT Scope. 

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