Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
The ABC of Marketing Metrics - Part 1: Viewability
It’s a well-known fact that Digital Advertising offers far better targeting and performance tracking opportunities than traditional channels like TV or published media. However, it has its own challenges and ...
Read on 
Data quality: Why "dirty data" can foul your marketing efforts
What is data quality? The importance of data for the success of an organization's advertising and marketing efforts is widely accepted. It is seen as a valuable resource and can ...
Read on 
Data infrastructure for advertising - where to start?
Transitioning to data-driven marketing, which has become a must-do for business performance in the last 5 years, is not uniquely a mindset to adopt. Using efficient data for decision making ...
Read on 
Data-Driven Marketing - How to optimize marketing activities with a successful data strategy
How to optimize marketing activities with a successful data strategy. Table of content Goals: What can you achieve with data-driven marketing? Process: How does data-driven marketing work? Implementation: How does ...
Read on 
