Welcome to MMT's blog

Mercury Media Technology's blog provides marketers with helpful articles from our specialists on data-driven marketing and how it can be used to improve marketing strategies and decisions.

Data infrastructure for advertising - where to start?

Data infrastructure for advertising - where to start?
Transitioning to data-driven marketing, which has become a must-do for business performance in the last 5 years, is not uniquely a mindset to adopt. Using efficient data for decision making ...
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Data-Driven Marketing - How to optimize marketing activities with a successful data strategy

Data-Driven Marketing - How to optimize marketing activities with a successful data strategy
How to optimize marketing activities with a successful data strategy. Table of content Goals: What can you achieve with data-driven marketing? Process: How does data-driven marketing work? Implementation: How does ...
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