MMT offers a set of ready-to-use modules to support media teams on both advertisers and agency sides to power up their data muscles and dramatically improve the efficiency of their advertising investments
MMT offers a set of ready-to-use modules that help media teams - on the advertiser and the agency - side power up their data muscles and dramatically improve the efficiency of their advertising investments.
Our motto is “Building efficiencies on the advertiser and agency side by creating greater trust and transparency in data exchange.” We help you keep track of decisions, commitments, actuals and change history - all in one place.
Investing in advertising is an amazing leveraging tool that will help you increase sales and brand awareness fast but one that can put a lot of pressure on the bottom line if not used effectively.
Advertisers often have limited, delayed or partial access to the results of their media activities, which makes it harder to learn and improve collaboratively. Slow reporting cycles and time-consuming, error-prone manual consolidation do not enable fast response to market changes or development of the on-the-go insights that are needed to keep pace with the speed of modern media.
Media agencies struggle every day to offset demanding workloads so that they have enough quality time to dedicate to strategic thinking within the limits of client budgets.
Having access to data in real-time is the backbone of building solid competitiveness in the world of today’s new normal. You need data expertise to manage media long term and on a large scale. Growing media knowledge and skills is the only way to build trust in client-agency relationships and engage in beneficial collaboration.
Switching agencies can often cost 10% - 15% of your media investment budget, as media data can get lost and introducing new processes and tools can take time and energy to implement without any guarantee of a final result.
Integrating a best-in-class data management system is cheaper, faster and safer.