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Looking back at all that we learned in 2020, we have many opportunities to make 2021 a year of success. It is clear that the acceleration of digitalization, specifically in ...

Advertisers' decisions often revolve around their own goals, their own key performance indicators (KPIs) and, of course, their own advertising budget. This focus is important and correct, but why should ...

Everything and nothing has been said about the pandemic. From weak as a sneeze to deadly as the plague - Covid-19 hit the world like a close-range bullet. We first ...

Submit thesis by January – check.Start a full-time job by March – check.Accept it is a pandemic and embrace work from home – wait, what? It was not on the ...

Media is a great microcosm for understanding the big data universe. Social media and the rest of the digital world provide an awesome amount of information and that information evolves ...

How to optimize marketing activities with a successful data strategy. Table of content Goals: What can you achieve with data-driven marketing? Process: How does data-driven marketing work? Implementation: How does ...