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In our guest interview with Monika Kusch, we talk about how programmatic advertising can lead to more flexibility, transparency and objectivity in media buying. This interview was translated from German. ...

At MMT we choose to challenge the number of women in data science who make only 22% according to BCG. We have a great diverse team with highly talented people ...

Transitioning to data-driven marketing, which has become a must-do for business performance in the last 5 years, is not uniquely a mindset to adopt. Using efficient data for decision making ...

Walled gardens offer an amazing platform to get brand presence quickly to the market, targeting core audiences for what seems a fraction of the budget. They have become into an ...

Key performance indicators (KPIs) are paramount to every company's goals, as they keep these objectives at the forefront of decision making. This is especially important in the media/marketing sector, where ...

Hamburg-based media agency masterplan media develops customized, holistic, effective, and efficient media and communication solutions in the digital age. From strategy development to advertising impact research - masterplan thinks in ...